Why Smart People Don’t Know How to Market

As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you’re just starting out, you’ve achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.

Keywords:
marketing strategy marketing marketing implementation marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing

But who’s growing your business while you’re busy tending to your clients’ needs? What are you doing to attract and maintain a steady stream of qualified, motivated prospects? How do you find and keep interesting clients who pay you what you’re worth? Like most professionals, you may not be able to answer those questions because the answer involves marketing.

Sure, referrals can be a decent source of new clients, but they’re only one approach in a system of balanced strategies for guaranteeing you’ll have many desirable clients for as long as you wish. It doesn’t matter how many referrals you get, if you don’t know how to build and extend the potential relationship that each referral represents.

As a Smart Person, you have lots of options at your disposal for attracting more clients to your firm. And they don’t have to include the expensive things that spring to mind when you say “marketing,” such as slick brochures, advertising, or direct mail.

However, your professional expertise alone will not differentiate you in a crowded marketplace…nor will it bring clients to you. You’ve got to let them know you exist and help them understand why you’re different – why you are uniquely qualified to address their needs. This is called positioning. It takes some thoughtful, creative work to nail this first, most important step in attracting more clients.

Once you’ve determined your positioning, you have four more major steps that will bring clients to you and your firm: packaging, promotion, persuasion, and performance. Each step requires that you are able to communicate with your target client audience in a variety of ways that they can understand – in their need-based language, not your expert language.

In a nutshell, here are some of your strategies for each major step to attract more clients:

Positioning: niche, specialty, specialness, reputation, unique competitive advantage, client-centered worldview, saying no, commitment, no Plan B, congruence, self knowledge, re-niche

Packaging: knowledge-sharing, articles, reports, surveys, web sites, slide decks, CDs/cassettes, videos, books, mini-books

Promotion: knowledge-sharing, speaking, writing, networking, referrals, newsletters, e-newsletters, letters, postcards, calls, teleclasses

Persuasion: listening, diagnosis, openness, curiosity, visioning, education, presentations, asking, recommending, assuring, sharing

Performance: competence, solutions, results, keep promises, manage expectations, intelligence, creativity, guarantees, thank you’s, commitment, walking the talk, innovation, persistence, integrity, generosity, alignment inside firm, staying in touch, management competence

Chances are, you’re on a learning curve in one or more of these major steps. Even if you’ve been in business for years and have built a successful firm, taking your practice to the next level means setting new metrics, ensuring your niche hasn’t grown stale, and learning new ways to reach that next stage in your firm’s growth or maturity.

For larger firms, maybe now it’s time to pay attention to how your firm delivers on your brand promise – do principals, management, and staff really “walk the talk” of what you promise in the marketplace? Or are you, like many professional service firms, a cobbler whose children have no shoes?

Or perhaps you serve “internal clients” inside of a very large organization, and need support or buy-in for the services your department offers. You can put these principles and strategies to work for your work to get noticed, get invited, attract positive attention, and get buy-in.

So what’s a Smart Person to do to attract more clients? Here are some suggestions:

Raise the role of strategic marketing in your practice to a conscious level. Get it on the agenda and apply your smarts to it, just like you do with any other crucial aspect of your business.

Create a niche for your practice – you cannot be all things to all people. However just because you enjoy working with a particular market or prefer a special approach, it doesn’t mean your target clients will. You need to understand the difference between a good niche and a bad niche, and strategize accordingly. Lynda Falkenstein’s NicheCraft is an excellent source of ideas.

Position yourself to others through their worldview, not yours. Instead of saying, “I’m a strategy consultant,” start with “I help (Fortune 500) companies (increase market share).” Obviously you’d tailor the statement to fit who you help and what problem you address, but you get the idea. For tons of information on how to get this right, Robert Middleton of Action Plan Marketing is the guru on what he calls creating an “audiologo.”

Develop a system of marketing strategies that both attracts new clients and helps you retain the ones you have. Start with the metrics of what you want to change or improve in your practice and tie the system to driving those metrics.

Develop an action plan that translates your marketing system into specific tasks, with real assignments, deliverables, and deadlines.

Commit to and put a system in place to keep you on track and motivated as you work through your plan. Build non-billable time into your business model dedicated to marketing. A rule of thumb is at least 20% of your firm’s time should be allocated to marketing.

Get expert help and resources for any of these suggestions, including implementation. For many professional service firms, this requires getting away for a day or two of focused thinking and discussion among key people. When you consider that stakes, it’s well worth the time and effort.

There are actually two more “p’s” in marketing. Intelligent, effective marketing requires a great deal of patience…and the ability to see this not as a series of transactions completed in a few weeks or even months, but as a relationship-building process with your current and future clients over time.

Marketing really is a life-skill and something to learn as one of your core competencies as an educated professional. Now that’s being smart!

References

Argyris, C. “Teaching Smart People How to Learn,” Harvard Business Review, May-June 1991.

Falkenstein, L. NicheCraft. New York: HarperCollins. 1996.

Middleton, R. “InfoGuru Marketing Manual.” Action Plan Marketing. 2002.

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How Digital Stock Photos Mean Sales For You

Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee.

Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software. These photos are used by advertisers who know that a good picture can translate into product sales. No one knows just why hum…

Keywords:
stock photos,digital stock photographs

Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee.

Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software. These photos are used by advertisers who know that a good picture can translate into product sales. No one knows just why human beings respond so well to pictures, but the effects have been proven.

If you use digital stock photos to sell your product or idea, you will find that your message will be strongly reinforced by the visual method of presentation. Additionally, business stock photos create a professional image for your business, which helps you make a sale even before you start to talk to a potential buyer. Digital stock photos can help you convey your unique characteristics and ideals as well.

We all know that a picture is worth a thousand words, and this is especially true for businesses that use digital stock photos. Taking out space in a yellow-pages book or using a business card does not provide much information. You need to make a big impact in a small space with these methods. Using stock images in your ads will help you make that impact by representing your business visually and letting consumers know about you with just a quick look.

Using digital stock photos to advertise your services or products guarantees that your customers get a real sense of what they can expect from your business. Using these kinds of photos is also a good way to advertise a special event because there is nothing that can influence the imagination of human beings like a great photograph.

If you’d like to create your own photos, you should look for a digital photography class to help you learn the basics. You’ll need to learn about digital cameras and photo editing software. Luckily, you can find a lot of information online about these products. You can also consult with your local retailers for recommendations.

If you are shopping for a digital camera, make sure you get a model that does everything you want to do. Look for a camera that provides great photos and easy docking options that let you download your priceless photos to a printer or computer with the greatest efficiency.

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Why You Should Use WordPress As Your Choice Blogging Platform

The blogging world has taken the internet by storm. Read this article to learn why you should get started blogging yourself with one of the best open source blogging platforms available: WordPress.

Keywords:
blogging, blogs

There is no doubt that the blogging has changed the internet as we know it today. The days of boring, stale, static content websites are over. Bloggers have become a source of fresh and interesting content for internet users across the world. The blogosphere is constantly evolving and changing thanks to this seemingly unending stream of interesting information published by regular people like you. The great thing about the blogosphere is that anyone can contribute to it. You can start blogging and get your word out there today with a great open source blogging platform known as WordPress. Install this software on your website and you can have a blog up and running in no time. Never heard of WordPress? Well these top companies and publications have:

The New York Times
Yahoo’s Corporate Blog
CNN’s Political Ticker
Sony Playstation Blog
Southwest Airlines

The list goes on and on…

You’re probably thinking: if all these huge companies use this software called WordPress, it’s probably too complicated for a beginning blogger like me. That is just absolutely wrong. WordPress is very simple to use and anyone can start blogging with it. The reason why such large companies and small-time bloggers alike use WordPress is the simplicity, flexibility, and easy of use. Let’s not forget WordPress is absolutely free and open source. Here are some of the benefits of using WordPress as your blogging platform of choice:

An easy to use blogging platform. Write in a WYSIWYG editor, save drafts, and publish when you’re ready.
A huge community full of support, free templates, plugins, and additional addons and modifications for your blog
A dynamic theming system, change the look of your entire blog with one click.
Generate “SEO-friendly” permalinks with the click of a button.
Built-in RSS feed functionality.
Categorize and tag your blog posts.
Create static pages.
Integrated search box.
Automatic pinging to the top blog ping services.

The possibilities are literally endless…

With the thousands upon thousands of other blogs running WordPress, it’s popularity is undeniable. Give it a test drive yourself by signing up for a free hosted blog at WordPress.com or take the plunge and host it yourself. Take advantage of the variety of free tools and resources associated with this popular open source blogging software. Happy blogging!

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Embroidered Company Logo: Making Your Logo Wearable through Digitizing

Putting a company logo into embroidery format requires a technique called digitizing. There are a few tips for making logos embroidery ready and preparing it for the process of digitizing. By following these few steps and taking time to plan, the outcome of the company logo will be more what you want and less thrown together.

Keywords:
digitizing, custom embroidered logo,logo embroidery service, embroidered company logo

Putting a company logo into embroidery format requires a technique called digitizing. There are a few tips for making logos embroidery ready and preparing it for the process of digitizing. By following these few steps and taking time to plan, the outcome of the company logo will be more what you want and less thrown together.

Digitizing is a process that turns the logo into a digital format that only the embroidery machine can use. It tells the machine where to put stitches and in what order. Quality digitizing is better than poor or cheap digitizing. Digitizing is more than just scanning a logo and plotting where the stitches should go. Quality digitizing takes into account the number of trims, walking stitches, and other embroidery jargon that all contributes to a clean and efficient logo.

The organization of the logo and orientation of elements is very important to the embroidery process. As the logo is embroidered by the machine, stitches start is the back of the logo and move to the front. With this in mind, you have to consider colors and designs and how they will play in this process. An effective logo has only 2 or 3 colors in it. This way the needle does not have to stop to change colors and thus the logo is much cleaner and efficient. Using more than 3 colors in a logo causes the needle to make more stops and complicating the embroidery process.

Another consideration for when digitizing font or other elements is pull consideration. Depending on if the stitch is up and down or left to right, the embroidery machine can pull on the fabric which can make it appear uneven. Quality digitizing will take this into account so the letters appear even. Otherwise, you may end up with elements that look out of place, irregular and disproportionate.

Using backing or underlay is another technique that is necessary to create a great looking logo. With enough underlay, the logo stitching does not sink into the weave of the fabric, and adds dimension to the embroidery. Without proper backing, the stitching seeps into the fabric and does not give the stand out effect that people love about embroidered goods.

Saving a few dollars on digitizing is not worth the risk. To have a quality wearable logo, quality digitizing is imperative. As one can see, digitizing is far more than simply scanning an image. It is a complicated process that is necessary for good results and is well worth the money. Make sure your embroidered company logo is something you and your employees can be proud of.

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Doing Business Online: Get Leads In Real-Time

The advantages of doing business online—regardless of what industry you’re a part of—is the fact that you can enjoy the perks of a round-the-clock business without supervising it simultaneously. You also have the benefits of generating responses in real-time and creating an effective database from where you can store the crucial information in your business.

Real estate, like many other enterprises, relies heavily on the leads to which it can market its product. More than …

Keywords:
real estate leads, realestate leads, leads

The advantages of doing business online—regardless of what industry you’re a part of—is the fact that you can enjoy the perks of a round-the-clock business without supervising it simultaneously. You also have the benefits of generating responses in real-time and creating an effective database from where you can store the crucial information in your business.

Real estate, like many other enterprises, relies heavily on the leads to which it can market its product. More than any other business enterprise, however, it has taken great advantage of the virtual realm of the Internet. Many arduous tasks usually performed by real estate agents have been facilitated or taken over by the Internet. This, however, has not been such a bad thing.

One of the most beneficial benefits of the Internet to the real estate industry is the fact that instead of having clients visiting open house shows or model units, they may opt to view the real estate in the comfort of their own home. This is done through virtual tours of any real estate property. Virtual tours can be advanced enough to integrate full navigation of a virtual counterpart of the unit or property you are selling.

Given that your would-be client has complete access to information you usually would provide in person, how then can you make sure that you can still get leads out of these virtual tours? Maximize the potential of the Internet and make sure that while they are clicking away in their virtual real estate tour, they provide you with further information through which you can get in touch with them or send them other information about your venture.

Another option is to tie up your content with the information you need. This means that for them to be able to view your real estate video or take a virtual tour, they will have to provide you with an email address or the like, or sign up for your newsletter. This way, you can keep track of who’s taking your virtual tours, and moreover, keep interested those who seem interested by providing supplementary materials right to their inboxes.

After the virtual tour, you may also create a page designed especially for online referrals. Don’t hesitate to ask the visitor to enter the email addresses of friends should he or she be impressed with the virtual tour. Send these referred email addresses links to your website and to the virtual tour, and you will find your leads increasing exponentially.

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Using Other Peoples Articles To Increase Your Adsense Cash

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.

Keywords:
Adsense basics,google adsense,markting,articles,content

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.

You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.

You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.

The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.

Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.

To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have.

Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.

With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.

Make other people’s matter your own and starting earning some extra cash.

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Helpful Questions and Tips on Niche Marketing

My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. In this article you will find the questions that can help you discern your own market niche.

Keywords:
niche marketing, market niche, niche market, small business, self promotion, marketing, offer

My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using “where” and “who” questions like the following:

“Where” Questions

Where do you consistently find kindred spirits?
Where are you most credible?
Where is there the greatest need coupled with the greatest appreciation for your work?
Where do the people who need your work most often have breakdowns that would cause them to hire you?

“Who” Questions

Who is naturally drawn to you and to your work?
To whom are the things that seem obvious to you a revelation?
Who is traveling a path that you have successfully walked yourself?
Whose language do you speak?
Whose concerns can you reliably anticipate and address?
Whom is it easy for you to serve?

Knowing and working from your strengths are essential parts of developing your niche marketing strategy

There are probably several ways in which your strengths can add value in the marketplace. Therefore, developing a niche is a process of exploring several possibilities and gradually refining them.

You might think about developing a market niche as akin to planting a garden. You start by planting lots of seeds rather close together. As these germinate, you keep the strongest sprouts and remove the others. As your garden grows, you will continue to thin and prune until only the strongest and healthiest plants remain. Along the way you give away or compost the seedlings and trimmings; nothing is lost.

As you refine your niche marketing strategy, you’ll grow in integrity and confidence. With time, you’ll know with certainty which customers are right for you, and you’ll attract more of them.

Are You Afraid of Using Niche Marketing Because it May Turn Away Business?

As you refine your market niche, you may experience some anxiety that focusing on your niche will deprive you of needed business. What do you do if someone outside of your niche wants to hire you?

Talk to them. See how well you fit. There is nothing about a focused niche that says you cannot work with a variety of clients. The point of a niche is not to confine you, but to create the healthiest ecosystem for your business. Focusing your market niche is like focusing a great searchlight that can be seen for miles around. Your searchlight may attract people from beyond your niche precisely because you have defined that niche.

While you always have the option of working with anyone who is attracted by your focused niche, do beware of trying to be all things to all people. Not only are you likely to fail at this, but you run an increased risk of coming across as inauthentic and insincere. The cost of not applying a niche marketing strategy is not being recognized for the offer that you are and not having a fulcrum from which to leverage that offer for increased effectiveness, service, and prosperity. The longer you persist in marketing to everyone and anyone who could conceivably hire you, the more certain it is that you will burn out, leaving yourself and your clients or customers dissatisfied. In order to make a compelling declaration of what you are up to, you must be willing to say “no” to those clients, projects, and possibilities that are not well within the scope of your passion and your expertise.

It is important to look to the market to see what your prospective customers and clients want. But look with a keen eye for how the needs and desires of the market match your strengths, talents, and passions. Say “no” to the opportunities that are a poor match, so that your vision and resources can be focused on the projects and relationships that are most likely to succeed.

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Warning: ‘Casual Marketing’ Leads to Business Casualties

Do you suffer from the ‘casual marketing’ curse? – The very same curse that causes numerous businesses to fail each year? Well here are 3 steps that will help you avoid that curse and put you on a fast-track to success!

Keywords:
marketing,ezine,branding,display ads,radio,teleseminars,communication styles,target audience

Let’s start out by defining exactly what ‘casual marketing’ is. In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse yet don’t do any marketing for a while – hoping clients will just magically appear. This is the old “build it and they will come” disorder. I don’t know if you’re one of the charmed ones or not, but sitting and waiting for clients to show up has never worked for me or anyone I know of.

Now when analyzing reports provided by the U.S. Small Business Association, I noticed a shocking trend. Basically, for every small business that opens its doors each year, another one closes theirs. That’s a pretty scary statistic! And it’s my belief that ‘casual marketing’ is one of the main causes of that statistic being as bad as it is.

So how do you ensure that you don’t wind up on the bad side of that statistic? Well from a marketing standpoint, here are 3 steps to avoid the ‘casual marketing’ curse:

Vary Your Marketing Approach to Ensure the Most Comprehensive Reach

Approach your target audience from different angles using a variety of different mediums. First off, I believe it’s important to note that different people like to be communicated to in different ways. Visual people may give more credence to messages that appeal to their eyes – eye candy so to speak. For example flashy display ads, photographs, and video would most likely be their preference. Auditory people most likely would enjoy hearing your messages. Therefore, marketing campaigns that used tactics such as radio, teleseminars, and audio postcards would probably yield the most success. And lastly kinesthetic people who typically prefer something they can put their hands on. For example, test driving your product or service and physical samples would most likely appeal to them the most.

So being that it’s close to impossible to know the communication style preference of every one in your target audience, which approach do you choose? How about a combination of the three? For example, if you are a car dealership, why not offer a combination of flashy display ads, audio postcards, and test drives? This way you appeal to your entire target audience in one way shape or form.

Additionally, you may want to approach your target audience using different mediums. Don’t be afraid to mix it up here because once again different people tend to be more comfortable with different mediums. Some like print media like newspapers and magazines, others prefer Internet-based mediums such as web sites and email, while still others prefer mediums such as television – and the list can go on and on here.

Marketing Consistency Is Key to Building Relationships
While you may want to vary your marketing approach, it is critical however to communicate a consistent message and image of who you are and how you can solve your target audience’s problem. And for small businesses, the byproduct of this effort should lead to branding.

‘All-the-time marketing’ Is Vital to Your Survival
Marketing should not be a some-of-the-time thing; it needs to be an all-of-the-time thing.
And in the absence of your leadership, your target audience will tend to listen to whoever is doing the talking. And with the vast array of competition out there screaming in your target audience’s ear, your allegiance to ‘all-the-time marketing’ is more critical than ever. Now how you stand out from the pack is a whole other story for another day. Just know that you have to at least be in the game. So always don the marketing hat and learn how to sense and make the most of marketing opportunities.

So let’s be honest now, have you been guilty of ‘casual marketing’? Whether you have or you haven’t, know that that’s not what’s important here, it’s what you do from now on that counts. So decide right now to employ ‘all-the-time marketing’ in your business. I urge you to try this persona on for a while and see how it fits. I’m sure that you’ll notice that it gets much easier over time – it becomes second nature. And better yet, it brings results.

© 2009 Online Marketing Muscle – All Rights Reserved.

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Want A Free Report That Teaches You How To Write Powerful Articles?

This may come as a surprise… That all these PLR articles you can get from these member sites will do you no good at all. Why you may ask? It is because imagine there might be 100,200 or more members in the site and their all using that article you’ve chosen.

That means that same article will be all over the net on different sites. Google knows this and actually penalizes you for having what they call ‘Duplicate Conent’.

As you no doubt already know, writing articles …

Keywords:
article,articles,how to write articles,learn how to write articles,unique conent

This may come as a surprise… That all these PLR articles you can get from these member sites will do you no good at all. Why you may ask? It is because imagine there might be 100,200 or more members in the site and their all using that article you’ve chosen.

That means that same article will be all over the net on different sites. Google knows this and actually penalizes you for having what they call ‘Duplicate Conent’.

As you no doubt already know, writing articles is probably the most effective way to promote your web site. It’s a very simple principle – publishers want a vast quantity of good quality content that they do not have to pay for; you provide that content, with the proviso that at the bottom of your article, they include your resource box with a link to your web site.

It’s a win-win situation. With your article published on heaps of web sites, and in several ezines, it’s enough to set your traffic counter spinning.

But if you use these re-used articles from these membership sites, you are going to get penalized.

Hence, you won’t get indexed at all by the major search engines, you might even end up in Google’s sandbox.

Here’s what you can do about it…

You can hire a ghost writer from Elance or Scriptlance or one of those outsourcing companies.

That is if you have a lot of cash, you can spend a lot of$$$doing this.

There’s no doubt you’ll get some good info, but you have to check which writer you’re going to use.

Not all writers will or can write how you want your articles done.

No matter why you’re writing an article, it’s your responsibility to make it be interesting – otherwise no one will read it. (Except you.)

By writing your own article, it will be unique and be accepted a lot better on the search engines.

You might think that you couldn’t write an article if you tried. Don’t kid yourself, I wrote this one your reading now.

All I did was study some good programs and e-books on how to write them.

And took it from there, it’s really good fun too, with some of this training material, you’ll learn where to find material about your subject, and use it as an idea for your own article.

You must never copy the other article, but you can get some good idea’s from subjects on the net.

Just look up your subject on Google and get some good idea’s and put them into your article.

You will not believe how easy YOU can come up with a 400-500 word article.

Iv’e done about 5 now and can submit them to all the article sites, which love new content.

You’ll have more chance of getting picked up by other marketers if your article is unique.

People, web masters, search engines, article sites all love fresh new content.

It is a well-known fact that ‘Content-Is-King’, it is a big rage at the moment, or actually for quite a long time for the smart marketers.

If you’re not using fresh, new, unique content on your site then you’re way behind the eight ball and you’ll be wasing your time.

There’s an easy way out of this, learn to write your own articles.

And now you can a FREE report that shows you exactly how to do it.

You now should have a good understanding and realize the importance of fresh unique content. Now you can learn how to write your own.

Now what are you going to do with this information, are you going to take action and get those unique articles out there with your URL in them and get loads of other sites promoting you?

Or are you going to put this away and hope some magical Genie will appear and get you listed on the search engines with no effort at all?

Don’t kid yourself, you need to put in some work to get the results you want with article submission and uniqueness.

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What Are 7 Psychological Triggers That Make People Buy?

Did you know that there are seven psychological techniques that literary persuade people to buy?
When we first used these techniques in a client’s mailshot, we increased the response rate by 257%! You can use them not only in your mailshots but also in your ads, headlines, and even sales letters.

Keywords:
how to sell, psychological sales, increase sales, increase newsletter

Trigger #1: Reason Why

Tell people WHY you’re doing something. Don’t be a mystery for your customers. People are more likely to buy from an ordinary person they know something about.
Are you giving 25% discount on your product? Give the people honest reason why. Are you limiting the number of products you want to sell? Tell people why.

If you tell your visitors about the reasons of doing something they will be more likely to trust you and to buy from you.

Trigger #2: Specifics

Tell the specifics. “How I made $1,057 in a week” sounds more believable than “How I made $1,000 in a week”.
People are sceptic. If you include specifics people will be more likely to believe you.
If you state a fact, make it specific. General numbers never sounded plausible.

Trigger #3: Curiosity

We all are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know what’s inside.

Headlines like “Discover the hidden secret of free offers” are always producing great results. You immediately want to know “What secret?”.

Curiosity trigger is a great way to get your email opened. It also works great in ads and in articles. Like the title of this article: “What Are 7 Psychological Triggers That Make People Buy?”

Trigger #4: Fear to Lose Something

People are most likely to buy from you if they are motivated by fear to lose something than if they are motivated by desire to gain something. That’s why deadlines and limited production numbers works well.
Use deadlines in your copy. Run 3 days specials or limit the number of products you want to sell. Make people act now by letting them know that it is a limited time offer.

Trigger #5: Questions

Ask questions. By asking questions you get people involved, they automatically start to think to answer your question and become more responsive to your message.
What headline would grab your attention?

“You are wasting money on ezine advertising” or “Are you wasting money on ezine advertising?”

Trigger #6: Stories

Nothing can be better than a good story. It’s easy to influence people just by telling them a good story.
A lot of famous writers used this method in their sales letters. You can tell a true story about your customer. Or about yourself.

A real life story about something the product has done to improve someone’s life will build your credibility and motivate people to buy.

Trigger #7: Facing a Problem

Every product is a solution to particular problem. Don’t rush into presenting the solution you have, make sure you first make your visitors to face the problem.

Present the problem and agitate it so people would feel the pain of situation. Spell out the problem, tell them how it feels. Only after you’ve got readers interest present your product that provides the solution.

Apply these seven psychological techniques to maximize your sales and increase the response rate of your ads.

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