Do You Have The Millionaire Mind?

Wow!

I just finished reading T. Harv Eker’ s Secrets of the Millionaire Mind. I searched for the book and couldn’t find it in our bookstores, so I went to Amazon.com and got a copy. I was astounded when the book arrived–-in a dust jacket, signed by the author.

OK. I’m an author and I sign a lot of books, but when I see signed books from other writers, I really treasure them. I have a whole shelf, but I digress. I really want you to know what a great book Secrets of the …

Keywords:
book, review, millionaire, T. Harv Eker, marketing

Wow!

I just finished reading T. Harv Eker’ s Secrets of the Millionaire Mind. I searched for the book and couldn’t find it in our bookstores, so I went to Amazon.com and got a copy. I was astounded when the book arrived–-in a dust jacket, signed by the author.

OK. I’m an author and I sign a lot of books, but when I see signed books from other writers, I really treasure them. I have a whole shelf, but I digress. I really want you to know what a great book Secrets of the Millionaire Mind is. It teaches you to think in a whole new way.

According to Eker, we’re all programmed as children with attitudes about money. If our mothers said to us, “We can’t afford it,” we tend to go through life with that imprint. Or, we don’t think we’re worthy of becoming wealthy. But there are many other scenarios. They all come down to one idea–-we have to open ourselves up to the possibility of money. We have to welcome it and EXPECT it to come to us and it does.

Seriously.

I tested this over the past few weeks since I read the book, and maybe it’s just coincidence, but I’ve made more money this month than usual–-a lot more. AND, I expect it to continue. I’m just here waiting for it.

Here are some quotes from the book that I found most fascinating:

“Leaders earn a heck of a lot more money than followers.”

“There’s nothing wrong with getting a steady paycheck, unless it inerferes with your ability to earn what you’re worth. There’s the rub. It usually does.”

“Rich people believe ‘You can have your cake and eat it too.’ Middle-class people believe ‘Cake is too rich, so I’ll only have a little piece.’ Poor people don’t believe they deserve cake, so they order a doughnut, focus on the hole, and wonder why they have ‘nothing.’”

I don’t know if T. Harv Eker is a genius, but he certainly understands more than just what’s on the surface. You can work hard, pour your life’s blood into your passion, but if you don’t proceed with the intention of getting all that you can, you’ll continue to live hand to mouth until you die.

Pffft!!! to that. Buy the book, and I guarantee that you’ll come away with the same feeling as I did. Perhaps you’ll have a power month, too, which will lead you to another and another. These affirmations are awesome. Just try them for a month, and I know you’ll agree.

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How Can I Compete With Stone Evans?

Whatever niche you decide to enter online, you are going to encounter competitors. There may well be unexploited niches on the Internet, but they are probably not profitable and so not worth your while getting involved in.

One question that often preys on the mind of Internet Marketers, particularly new ones, is “How can I compete with the king of Marketers, Stone Evans. ”

You don’t actually have to compete with him, you just need to stand out from the crowd and compete…

Keywords:
Internet Marketers,home based business,work from home,stone evans,opportunity,make money online

Whatever niche you decide to enter online, you are going to encounter competitors. There may well be unexploited niches on the Internet, but they are probably not profitable and so not worth your while getting involved in.

One question that often preys on the mind of Internet Marketers, particularly new ones, is “How can I compete with the king of Marketers, Stone Evans. ”

You don’t actually have to compete with him, you just need to stand out from the crowd and compete with everyone else competing with him! You don’t necessarily need to be the dominant force in your chosen niche. Quite often being in the top ten is enough to have a good income without working too hard.

I always teach the people I coach that they need to go out and find twenty of their major competitors. They need to subscribe to their newsletters, read their websites and pay attention to what appears in their inbox.

Why? Because you need to understand what they are doing.

If you can find out what they are doing well, then you can emulate it and adapt it for your own personal slant on the niche. You can also, of course, discover what they are not doing very well.

If you know what they are doing badly, then that is an opportunity for you to get into the market place. You can even use it as a selling point in your sales copy that you “do this better”. Of course, you never mention anyone by name, but you can make a point of mentioning that particular area and how you perform so well in it.

It gives you a chance to get a bit of an edge, particularly if your competitor has put their business on auto-pilot and not updated their product or website. The Internet is changing almost daily, and so products very quickly go out of date and the information in them becomes not as fresh or useful.

You can therefore capitalise on this and make it a selling point – something that differentiates you from your competitors and gives your market a powerful reason to buy from you. People always want the most up to date and newest information and are often willing to pay a premium price for it.

Understanding your competition gives you a fine handle on the market, from pricing through to promotion. Scout out your competition, see what they are doing and decide how you can do it better – and then enjoy the benefits of your research!

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Growing Your Business Online With Loyalty Programs

This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company that specializes in selling gift items), delivered a presentation about loyalty programs. Red Envelope currently has a loyalty program managed by Loyal…

Keywords:
internet, marketing, relationship, loyalty, program, retail, web, sales

This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company that specializes in selling gift items), delivered a presentation about loyalty programs. Red Envelope currently has a loyalty program managed by Loyalty Lab.

Loyalty programs are taking off. If you have a retail web site and you don’t have some kind of loyalty program…chances are that by the end of next year you will. Jupiter Research expects that by the end of 2009, 78% of retailers doing business online will have a loyalty program, compared to 24% now. So what’s the big deal?

It costs a lot more to generate a new customer than to sell to a repeat customer. Loyalty programs allow you to build a customer base that is loyal to your products, and will continue to purchase from you, rather than your competitors. A loyalty program is some kind of program that allows your customers to build up credit to apply to further purchases, or to redeem for cash. For example, a retail web site could grant a customer “points” for every purchase he makes. When he has enough points, he can redeem them for a discount on more merchandise, or possibly redeem them for cash.

To implement a loyalty program, you need some way to keep up with your customers’ accrued points (or whatever kind of measurement you use). This should be done by keeping records of a customers’ transactions in a database. Goldstein and Korotzer recommended tying the information to a customer’s credit card number. Every time a customer makes purchases with a particular credit card, a record of the purchase is recorded along with the credit card number. In this scenario, if a customer used a different card than in previous purchases, her existing loyalty account would not receive additional credits.

You should try to make it easy for a customer to know how many points they have. Out of sight, out of mind, as the old saying goes, so make sure your customers are aware of how many points they have and how many more they need to redeem their rewards.

When you begin the process of deciding on the details of your loyalty program (exactly what participants will receive, and how much they have to purchase for redemption), Goldstein and Korotzer argue that you should explore your company’s economics as deeply as possible. Two important statistics to examine are the lifetime value and acquisition cost of your customers. This will better help you determine how much you can afford to give to your customers. Another critical consideration is exactly who gets to participate in the program. You may choose to only extend an invitation into the program to the top 20% (or whatever percentage generates the majority of your revenue) of your customers. If there is a segment of your customer base that represents the majority of your income, then it makes sense to concentrate your marketing dollars on that group.

Another point that Goldstein and Korotzer emphasized is that your loyalty program should be cross-channel. In other words, if you operate a physical retail location and take orders by phone in addition to your web site, the loyalty program should extend to all of the channels. Avoid confusing your customers. Make it easy for them to gain credits and cash in on their loyalty regardless of what channel they use to make purchases.

Loyalty programs have been around for years in certain industries (i.e., airline frequent flyer miles) but are just starting to gain traction with a lot of retailers. If you sell retail, you should begin the process of researching the implementation of a loyalty program now – before your competition does. Feel free to contact Work Media for information on implementing a loyalty program for your web site.

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Forums – The Business Gold Mine?

If you visit forums frequently, you can use them to promote your business without worrying about spamming. This doesn’t mean that you go there solely with the intention of promoting your business. However, if you’re subtle in your approach, there are a few things that you can do that may land you some new customers. This can be one of the simplest ways to draw business to your website without much effort, as your just engaging in normal everyday conversations.

Keywords:
forum, online marketing, seo, marketing, business advertising, advertising

In most forums registered users are allowed to add a signature line underneath their name. Your signature will show up each time you make a post, which works in your favour, because in this way you will be subtlety promoting your business without spamming anyone. It is important that you post to the forum frequently, some forum posters don’t bother to look at the websites of users unless they are regular users of the forum, and then they may eventually get curious. You have to build your reputation at a forum as a trusted reputable source, someone who is in tune with the online business world. Another thing is if there was a discussion and you just happened to mention that you have a website, some people may decide to check it out just out of curiosity. It doesn’t matter why they chose to do it, the important thing is that you provided enough interest to make someone want to check your website in order to obtain more information. But you must be careful when doing this, some chat forums may consider this to be spamming, your best bet may be to ask the person if you could pm (private message) them the information about your website, this way you won’t run the risk of spamming anyone.

Another way a forum may help you draw traffic to your website is to casually weave your business into conversations as appropriate. For example, if you’re promoting website domains and hosting, and someone posted that they want to create their own website, but they didn’t know where to begin, you can casually mention you know of a place where they can get reasonably priced domains and hosting, you can then just ask the poster to pm you for more information, when they pm you can than give them your website. Also you don’t always have to promote your product or website. If you show that you are knowledgeable about business, the other chat forum posters will take note which works to your advantage because now the posters are more likely to want to click on the link in your signature. Posting Blogs and articles are a great way to drive traffic to your website. They create back links to your website. Blogs, articles, and forum posting are all very subtle but powerful forms of marketing. Chat forum posting is a very effective form of marketing, you just have to stick to the rules of the chat forum, especially the main rule NO SPAMMING! Build your reputation of someone that’s knowledgeable and experienced, keep your marketing approach subtle but informative, let your signature do most of your advertising, make sure you signature line grabs the people’s attention. Just remember subtle yet powerful.

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