Help and Guide in Creating a Useful Catalog

Creating and printing a catalog needs a specialized printing process. If you don’t know what is the correct printer for your catalog ask for help from a catalog designer.

Keywords:
catalog, printing, design, color

Catalogs, especially in business sector, are used as a promotion tool to advertise their products, services and also to attract buyers or customers. Catalog can be classified in to two kinds, a software or database catalog and a hard copy catalog. When we say software or database catalog, this is the kind of catalog which is made by computer programmers. As the name implies it can only be viewed by the use of a computer. A hardcopy catalog is like a brochure, magazine, and booklet, anything that shows pictures of products and listing of services of a certain company. However, these two is the same when it comes to use but they are different in function that is according to their purpose.

When making or creating a catalog both database and hardcopy is not simple. You have lots of things to consider. First you must decide what kind of catalog you want to create. Will it be a consumer catalog or a B2B catalog? Secondly, how many products do you want per page? Basically a consumer catalogs have from 1-12 while B2B catalogs may have higher density. Third, what other supporting elements do you want: order envelope, sales terms, table of contents, index, etc. Fourth, will the catalog cover contain products for sale, highlighted products, or no products? And lastly, how many catalogs will you need to print?

If you are able to answer these questions, you are ready to make your own catalog. But we are not done yet, because we are just starting in making a catalog. One of the most difficult things in creating a catalog is when you are conceptualizing your own design or style. You must have a vast amount of technical knowledge as well as skill when it comes to designing a catalog for printing. If you are having a hard time with this you can always ask for help from a catalog designer or from a printing company that has catalog printing services. You must look for a company that has produced catalogs and knows what they’re doing. Also, confirm that the catalog designer has an opening in their schedule for your catalog job.

The last part of creating a catalog is the printing part. Printing a catalog also needs a specialized printing process. If you don’t know what is the correct printer for your catalog ask for help from a catalog designer. Because these catalog designers are typically working with many printers and can refer you to the right printer you need. Or better yet, have them get the quotes for you. They speak their language and will make sure you are comparing the right numbers and specifications.

So that’s it, hope you have a great time creating your own catalog. Above guides are just pointers in designing and printing your catalog. Remember that it is always better to get the help of professionals when it comes to creating materials that would represent your business in the market.

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EMPLOYEES AS CUSTOMERS: What HR needs to Learn from Marketing

During the earlier stages of my career I was fortunate to have worked for a large corporation that had a management development program for up-and-coming managers. This program combined formal management courses with on the job training. The job training involved assignments to different divisions in the company. Two learning goals were mandated by these assignments:

Keywords:

During the earlier stages of my career I was fortunate to have worked for a large corporation that had a management development program for up-and-coming managers. This program combined formal management courses with on the job training. The job training involved assignments to different divisions in the company. Two learning goals were mandated by these assignments:

1. Acquire knowledge in a new discipline
2. Learn about the different parts of the organization, experience their challenges and understand how they contribute to the success of the whole

My formal education was in environmental studies with a specialty in ecology. One of the key principles in ecology is that ecosystems are made up of interdependent elements. A change in one part of an ecosystem will result in changes in other parts of the same system. Without knowing it at the time, my classmates and I became “systems thinkers”. This ability to see systems has guided my decision making throughout my life in business and in my private affairs. Naturally, I thrived in this opportunity to be a part of a management training program where I was able to experience different parts of the organization and see first hand how each part related to the whole company.

When I concluded the training program I was appointed manager of marketing planning. My appointment coincided with a strategic decision made by the company to aggressively increase its share of the energy market. I had a staff of 35 and a budget of three million dollars for market research. I was learning on the job. I learned from my staff and I learned from the consultants we hired to conduct much of the market research. In addition I was sent on a two week intensive executive marketing program at the Graduate School of Business, Columbia University in New York, and a year later to the Wharton School of Business in Philadelphia. This was an amazing time of learning, personal growth and achieving demanding goals.

After that my career continued to flourish. I moved through the senior ranks of several companies until I reached president. Nine years ago I established Entec Corporation a company that specializes in measuring employee engagement. Although I loved marketing, I returned to my first passion-creating working environments where employees can thrive and be fully engaged.

Over the last nine years I have worked with many organizations and I have also been privy to the HR practices of many others. To my surprise I discovered the lack of research discipline that HR departments applied when conducting employee surveys. I was prompted to write this article after reading a piece by Sudipta Dev, from Aptech. In his article, “Is Job Happiness a Myth?” he wrote about the importance of conducting an employee satisfaction survey as a way of gauging employee sentiment. He also mentioned how important it was to conduct focus groups afterwards to fully understand the survey results. I witnessed this process of conducting an employee survey, followed by focus groups in several companies over the years. This included a well known company with 35,000 employees. However, I thought these were isolated cases. When I read this article it was evident that this was common and considered a best practice. I could not believe what I was reading. Why spend money on an employee survey if it is going to be followed by focus groups? Isn’t this placing the cart before the horse?

Conducting an employee survey is conducting research. My marketing training and experience taught me that the survey is the last step not the first step in the research process. The purpose of the survey is to quantify and prioritize. Focus groups are used at the start of the research process to get an understanding of potential issues. In our marketing work and now in Entec’s HR work, we use the focus group information to develop a model first. This is followed by developing questions that fit within the parts of the model. Creating a model before developing the questions provides a framework for the questions. This framework provides a structure for the survey analysis so that the results are organized and presented in a way that point clearly to follow up action. When the survey and the analyses are completed, there is no question as to what the survey results mean. There is no question about priorities. There is no question about who is responsible for follow up action

Marketing and market research are sophisticated, disciplined processes that produce highly effective results. For example, automobile manufactures use a variety of “focus group” techniques to clearly understand the reasons and motivators for a purchase decision: Is it external design, internal design, color, performance, quality, comfort, size, fuel efficiency, financing and so on. How will the different market segments prioritize these factors? The focus group information is used to develop the market research survey that will quantify the information. The research results are used to create the marketing programs for the various products and market sectors.

Employees are no less important than customers. Understanding the “root causes” of employee behavior and motivation is especially important in today’s knowledge based economy. We are in an economy where a company’s success rests on the mental performance of its employees. It seems to me that in this environment, HR departments would bring greater value to their organizations if they adopted and applied marketing’s sophistication and research discipline to understanding employee needs. A change in perception is required, where employees are viewed as customers. This will provide the information to unlock the creative and innovative energy of employees.

Let me share a personal story. Nine years ago when Entec Corporation was founded, we spent the first year conducting research. The purpose of the research was to clearly understand the key factors that contributed to the employee experience in the workplace. We organized focus groups in several organizations from different business sectors. For example, the General Manager of an electric utility consented to personally participate along with half a dozen staff from different parts of his organization and different job levels. We facilitated many meetings over a three months period to create an “employee experience model”. The model depicted all the factors that contribute to the employee working experience. At the end of this period the group formulated questions for an employee survey that was designed to measure the employee experience at work. The questions were clear and precise and they led directly to follow up action. This process was repeated at a health care facility and several other private sector companies. The surveys were tested and validated.

When we used our employee survey we noted that there was a direct link between the survey results and a company’s financial performance. For example, we surveyed three electric utilities. Although the number of employees ranged from 150 to 400, the customer profile for each utility was very similar. The revenue split between large industrial customers, commercial customers and residential customers was about the same for each utility. In other words we were able to compare apples to apples. The utility with the highest employee survey scores were also the most profitable. The utility with the lowest employee survey scores was the least profitable.

Since that time our employee models and surveys have evolved and have become more sophisticated. Today we no longer talk about measuring the employee experience but rather we talk about employee engagement. When the employee surveys and analyses are completed there is no question as to what they mean. There is no need for post survey focus group. There is a direct link between the survey results and the company’s financial performance. The following note from a client summarizes this best.

Gap Inc. Canada has partnered with Entec since 1999 to customize, implement, analyze and then action a compelling employee survey. I have reviewed and used many employee satisfaction instruments in the past, but none were as comprehensive, accurate or as linked to improving both business results and employee commitment as this one.

Vice President
Gap Inc. Canada

It is interesting to note that in 2004 the three Gap brands in Canada: Gap, Old Navy and Banana Republic are among the most profitable in the world. Gap has approximately 175,000 employees, world wide.

I think companies and HR departments need to change their perception of their employees and view their employees as customers. To do this they need to adopt the full spectrum of marketing concepts, processes and tools to understand their employees and to meet their needs. These would include disciplined employee research, followed by appropriate communication, relationship building and provision of products and services. Naturally, the products and services will depend on the survey results but could include improved workplace practices such as greater participation in decision making, infusing a high level of trust and fairness, choosing from a menu of benefits that best suit individual needs, consideration around work/life balance issues, zero tolerance policy on sexual harassment, verbal abuse and bullying etc. Some companies are addressing many of these important issues but frequently the programs are developed in a piece meal fashion. There is little knowledge about the value and contribution of each program to unlocking employee energy and to the bottom line.

A classic example of this is the company gym. I am a great supporter of physical fitness. I exercise each morning. In the past I worked for two companies that provided a physical fitness facility. I appreciated the convenience of these facilities. However, the fact that the facility was there did not change my behavior and it did not seem to change the behavior of most other employees. Those who worked out did so whether there was a company gym or not. Those who do not exercise did not start exercising. Typically health departments measure the utilization rate of their gyms. But they do not measure relevant measures such as the “conversion rate”- the number of employees that did not exercise in the past but exercise now. They do not link the presence of a gym to the financial performance of the company. Is a gym the best way for a company to be spending its money? Should they be investing in strategically located meditation rooms, or a day care centre, or a full time chaplain? Most companies cannot answer these questions because they do not have the information. They have not developed a framework to ask the right questions. They have not conducted disciplined employee market research.

The Beginnings of a Framework-Employee Engagement

The Gallup organization has placed the term employee engagement on the map. There contribution to understanding the underlining factors of employee motivation has been significant. There is however, an important piece missing in Gallup’s work. There are two parts to employee engagement:

1. the employee and their own unique psychological make up
2. the employer and their ability to create the conditions that will promote employee engagement.

Gallup’s work does not address the first part. Entec Corporation assembled a team of experts in strategic management, organizational development, leadership, behavioral psychology and psychiatry. The team was asked to develop a model of employee engagement. They determined that there were five factors that are primary drivers of employee engagement:

1. Employee emotional well-being
2. Department practices
3. Leadership behaviors
4. Corporate practices
5. Vision and values

The focus of the organizational measures in the Employee Engagement Survey© is on practices and on leadership behaviors. Practices and behaviors create the specific working conditions that influence an employee to be motivated, and emotionally committed to their work and to their company. Since every employee has a unique psychological make up, each employee will respond differently to the same conditions.

For example, every employee has a different level of self-motivation. One employee may require verbal recognition once a year for a job well done while another employee may require recognition once a week. Each of these employees will score the question regarding recognition differently even though they may have the same supervisor and they are treated in the same way.

If 40% of employees scored in the disengaged category it means that for these employees the organizational practices and leadership behaviors are not meeting their needs to motivate them to be fully engaged. It does not mean that 40% of employees are a lost cause. It means they need more from their organization to lift their level of performance. Disengaged employees can become engaged employees under the right working conditions.

It is important to convey to all employees that “disengagement” is not necessarily a negative reflection of their own desire to do a good job. The organization needs to create the environment to bring the best out in their employees. The majority of people want to do a good job.

But employees also need to understand that employee engagement is a partnership between themselves and the company. The responsibility for employee engagement does not rest solely on the shoulders of the organization. It is not one or the other – it is both. Employees have a responsibility to shape their own destiny and career path just as much as the employer.

Therefore employee engagement is a partnership between the company and the employees where everyone works together to achieve the business objectives of the company and the personal aspirations of employees. The organization has the responsibility to create the conditions for this to happen. But before the organization can enter into an effective partnership with employees to create the appropriate conditions for engagement, they need to have the right information that is derived from employee market research.

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Viral marketing, how it works and how to use it.

Have you ever wondered how the people who are at the top for your keywords get there with seemingly little effort? You spend hours marketing and are barely on page 43.. How do they do it? It`s called viral marketing. And here’s what that is:

Keywords:
tools, articles, viral, viral marketing, links, link, link development

Have you ever wondered how the people who are at the top for your keywords get there with seemingly little effort? You spend hours marketing and are barely on page 43.. How do they do it? It’s called viral marketing. And here’s what that is:

Viral marketing is the practice of having other people promote your site. This leads to other people finding it and promoting it, and so it spreads like a virus.

Now, don’t get me confused. This isnt going to be a piece of cake, either. But once you’ve set a good viral marketing plan rolling, it’s better than promoting your site ‘the old way’.

Now, how to go about getting people to promote you…

First, write a free tool, and make people who use it link to you. This is what got the people at statcounter their PR 10. Now, I’m going to assume that you can’t write a free useful tool easier than normal marketing, so lets go on.

You could also try writing articles. Write them and submit to 100 article directories, the ones that give out free articles. Wait, why give out content? because of the link you can put in the ‘resources’ box. That’s 100 links to your site from the directories. But that’s the tip of the iceberg. Assume that 10 people use the article in their own page from each directory. You now have 100 * 10 = 10000 additional links, plus the 100, meaning 10100 links to your site, and all you worked for was 100.

Also, you could have good quality content on your site, have things people will come back to, games and free information are very good. This will be slower than the articles, but will also help in the long run, because who cares about 10100 links if everyone who clicks hits their back button?

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With So Many Affiliate Programs, Which One Should I Choose?

A list of some of the top questions, and their explanations, Affiliate Marketers need to ask Affiliate Commission Retailers before deciding which ones to with.

Keywords:
affiliate, affiliate marketing, commision junction, affiliafte commissions

The number one thing you need to do when looking into the myriad of affiliate programs available is to ask questions first before you join any program. You have to do the research about the choices of each program that you are thinking about joining. Get the answers before joining because they will be the deciding factors of what you will be achieving later on.

I have listed here some of the main questions that you need to ask any retailer offering an affiliate program.

“Will it cost me anything to join?” The majority of affiliate programs offered today are free of charge, so why pay for those that charge you something before joining? Unless there is only a very small fee and a very large ROI (Return On Investment), paying to be an affiliate just doesn’t make sense.

“When do they send out the commission checks?” Each program is different, so this is an important question. Some issue their checks once every month, every quarter, etc. Find the one that is best suited to your payment schedule choice. There are many affiliate programs that are setting a minimum earned commission amount that you must meet or exceed in order for them to issue you a check, so be sure to ask if they have a minimum.

“What is their hit per sale ratio?” This very important question tells you what the average number of banner or text link “hits” it takes to generate a sale. A “hit” occurs when someone clicks on the banner or text links. This is based on all affiliate statistics. This ratio is extremely important, as it will tell you approximately how much traffic you need to generate before you can start earning commissions from the sale.

“How will the referrals from my affiliate’s site be tracked and also how long do they stay in the system?” You need to have the confidence that the program will track the people you refer from your site. This is the only way that you will get credit for the sale. The period of time that your referrals stay in the system is also extremely important. The reason is because some visitors do not initially buy the product, but may want to return at a later time to make the purchase. You need to know if you are still going to get credit for the sale, even if it is done a few days or months from a certain day. Most programs track between 45 and 60 days, though some programs track referrals for as long as a year or more.

“What are the kinds of affiliate stats available?” The affiliate program you choose should be offering detailed statistics for your review. These should be available at anytime online. By constantly checking your individual stats, you know how many impressions, hits and sales are already generated from your site. “Impressions” are the number of times your banner or text links are viewed by the visitors of your site.

“Besides the commissions on sales, does the affiliate program also pay for hits and impressions?” It’s best if you can find a program where impressions and hits are also paid, as this will add to your earnings along with the sales commission. This is especially important if the program you are in offers a low sales point to be able to hit any ratio requirement they may have.

“Who is the online retailer you’ll be dealing with?” You need to find out whom you will be doing business with to know if they are a really solid company. Check out the products they are selling and the average sales amounts they are achieving. The more you know about the retailer offering the affiliate program, the easier it is for you to decide if that program is really the right one for you and your site.

“Is the program a one tier or two tier affiliate program?” A single tier affiliate program pays you only for the business you yourself generate. A two-tier program pays you for the business/sales you bring in, plus it also pays you a commission on the sales generated by any sub-affiliate you sponsor under you in the program. Some two-tier programs even pay a small fee for each new affiliate you sponsor. This is a recruitment fee, which usually only goes down one level.

Lastly, “what is the amount of commission paid?” Depending on which market you get into, you’ll find that 5% – 20% is fairly standard commission that most programs pay out. .01% – .05% is a typical amount paid for each hit. If you find a program that also pays you for banner/text-ad impressions, the amount paid is usually not much at all. As you can see from the figures above, you now understand why the average sales amount and hit to sale ratio is a very important fact to know about before getting into any affiliate program.

These are just some of the questions that need to be answered first before you join an affiliate program. You should also become familiar with the many important aspects that your chosen program has before incorporating them into your marketing campaign and website. Ask your affiliate program choices these questions. They can help you select the right program for you and your site from among the many available.

My recommendation for one of the best Affiliate Commision sites going is Commision Junction. They have a wide variety of both affiliate programs and payouts. CJ is certainly worth a look if you want to get serious about this type of Affiliate Marketing.

To your continued success!

Ross “The Pit Boss”

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Using Your Autoresponder To Generate Leads

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that…

Keywords:
internet marketing,email marketing,list marketing,autoresponder marketing,online business,Optin list

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie. Don’t think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future! Don’t waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

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Risk Assessment In The Workplace. Part 3

Step 4. Record your findings.

If you have less than 5 employees then you do not need to write anything down. Although you will find it useful to keep a written record of what you have done.

If you have five or more employees, then you must put in writing the significant findings of your risk assessment. This means writing down the significant hazards and your conclusions.

Examples might be something like:

Electrical installations: insulation and earthing checked a…

Keywords:
risk assessment, accident at work claim, work accident claim

Step 4. Record your findings.

If you have less than 5 employees then you do not need to write anything down. Although you will find it useful to keep a written record of what you have done.

If you have five or more employees, then you must put in writing the significant findings of your risk assessment. This means writing down the significant hazards and your conclusions.

Examples might be something like:

Electrical installations: insulation and earthing checked and found OK.

or

Fumes from welding: local exhaust ventilation provided and regularly checked.

You must also tell your employees about your findings.

Suitable and sufficient, not perfect.

Risk assessment must be suitable and sufficient. You need to be able to show that:

a proper check was made,

you asked who might be affected (at risk),

you dealt with all the obvious significant hazards, taking into account the number of people who could be involved,

the precautions are reasonable, and the remaining risk is low.

Keep your written record for reference in the future. It will help you if a Health and Safety Inspector decides to pay you a visit and asks what precautions you have already taken. Or if you become involved in any legal action for civil liability.

It can also act as a reminder for you to keep an eye on any particular hazards and precautions.

You should also make sure that any new employees read the documentation so that they are aware of what is being done.

To make things easier, you could refer to other documents, such as manuals, the arrangements in your health and safety policy statement, company rules and regulations, working instructions, health and safety procedures, and your arrangements for general fire safety.

You may already list these procedures elsewhere. You do not need to repeat all of them, but it is up to you how you wish to present the documents. You could keep them seperately or combine them all into one document.

Step 5. Review your assessment and revise it if necessary.

Sooner or later you are going to bring in new machinery, substances or procedures which may lead to new hazards. If there is any significant change, add this new hazard to your assessment. You do not need to amend your assessment for every trivial change, or for each new job.

But if any change, or new job, brings in significant new hazards, then you should consider them in their own right and do whatever is necessary to keep the risks down.

And finally, it is a good working practice to review your assessment from time to time, to ensure that the precautions are still working effectively.

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Dynamic Marketing Concept Draws Thousands To Its Free Teleseminar

What is making this business opportunity so popular is, that after some initial effort, you can just lay back and let the company do the work for you and actually collect an income. Or if you prefer, and most do, put forth some additional effort and make a very comfortable income. Many have found it to be an excellent method to earn cash from home.

Keywords:
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Less than three short months ago, a new 1Step System was born with a very real potential for generating a great deal of income in a short time. Co -founders Rod Stinson and Chris Koehl have brought this opportunity to people all over the world. Many are joining now because the company is still in its infancy, which from a marketing standpoint is surely the best time to get on board.

What makes this business opportunity so attractive is that it is so easy. It is appropriately called the 1 Step System. It stands to reason, the more an individual puts in to their business, the more he or she will get out of it, however, your early efforts in the beginning stages can easily provide at least some income while you lay back and observe.

Everyone knows, there is no such thing as a free lunch, however, I haven’t seen another business opportunity where start-up costs can so easily be recouped in such a short time and profit starts rolling in. From those who have no experience, to the most seasoned marketer, its a great opportunity to see a steady cash flow in a relatively short time. It’s also a great way to earn extra income at home. Those with years of Internet marketing experience are calling it a brilliant concept designed for building wealth for anyone who is savvy enough to see its earning potential.

Our experience has revealed that to many entrepreneurs out to earn extra money from home, have fallen victim to deceptive and greedy get rich quick scams that guarantee your success. This business sets itself far apart from those, and what is so refreshing about the 1 Step System is there is no selling, no phone calls, no explaining, no answering questions and no closing. Most of the work is done for you. It’s a fact, co-founders Rod Stinson and Chris Koehl have taken the ‘Net by storm. It’s nice knowing that with this business, anyone, regardless of their experience or background, has the same chance for financial independence.

For more information visit:
http://www.1stepsystem-premier.com
or
http://www.ride-to-the-top.com

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Musketeer Management: All For One and One For All

This article will introduce you to the 7 principles of Musketeer Management: all for one and one for all. They are the principles that underlie the outstanding contributions of great and winning teams.

Keywords:
teams, teamwork, acts of teamwork, teambuilding, team management, team leading, sharing, appreciating, accepting, acknowledging, asking for help, valuing, constructive feedback, morale

There’s nothing like being in a great team. It is one of life’s greatest highs and one of the real pleasures of going to work. Unfortunately, though, for many, it is a dream to be longed for rather than a daily reality. In teams that don’t click, the experience is frustrating, painful, and stressful. And for the organization that allows such teams to exist, an unproductive waste of talent.

But all that can change.

With 7 simple acts of teamwork, teams can change from being the source of our greatest anguish into being the source of our greatest joy. Here’s how.

1. Sharing. If you want to measure the strength of your team, do a sharing audit. Simply record the number of acts of team sharing in any day. That’s sharing information, sharing ideas, sharing feelings, values and needs. Or simply just sharing being together. Your score will tell you just how together your group is. The most important feature of team sharing is goal sharing. If your people don’t even share the team goal, chances are you have a bunch of individuals who happen to work near each other, not a team.

2. Asking for Help. Strong teams are strong because the individuals in it have different but complementary qualities. Sue’s a great detail person. John sees the big picture. Ron gets on with everyone. Jill is a loner. And so on. That means that when anyone has to do something they’re not particularly gifted at, they can turn to someone else in the team for help. In strong teams, you frequently hear people asking for help. In poor teams, it is considered a sign of weakness.

3. The 3 A’s. Another audit you can do to find out if you have a team or just a bunch of individuals is the 3 A’s Audit. The 3 A’s stand for Appreciating, Accepting, and Acknowledging. They are the features of great teams and stand in contrast to the 3 C’s of poor teams: Criticising, Complaining, and Condemning.

Accepting means letting people know they’re valued members of the team. Acknowledging means letting them know they belong. And appreciating means letting them know the team just wouldn’t be the same without them.

4. Valuing Others. We all need to feel important. When we are valued, we take pride in who we are and what we do.
Warren Bennis, professor of business administration at the University of Southern California, describes his campus as “a dry, crack-infested part of LA”. But, he says, every morning is a delight because the grounds of the campus are so fresh and well-kept. He adds: “It makes a big difference to me. But I wonder if anyone has reminded the gardeners of the importance of their work.”

Have you told someone in your team lately how much you value them?

5. Giving Feedback. Strong teams are defined by the amount of interaction there is between team members. When interaction is low, so is team morale. One essential type of interaction in strong teams is feedback. It can take 3 forms:
• positive feedback given by anyone in the team to someone else when they do something that benefits the whole team
• constructive feedback given by anyone in the team to help someone else in the team perform better
• requested feedback from anyone in the team when they want someone to help them with their performance.
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When there is a constant exchange of these kinds of feedback, given skillfully without criticism and rancour, the team cannot help but grow and develop.

6. Building On Others. When management consultant Peter Honey explored the differences between teams and groups, he found that one of the key differences was that teams pick up on each others’ ideas and build, whereas groups don’t. This feature is also known as convergent listening. Team members are intently interested in what others have to say. Rather than let it go by without comment, they take something from it and develop it into something worthwhile.

7. A Friendly Climate. A friendly climate is the result of team morale. Morale is a state of mind that radiates confidence in people. It happens by itself when everyone feels sure of their place in the team. Nobody is anxious to prove themselves to anyone else. Nobody shows off. Nobody seeks to be better than anyone else.
When this happens, individual egos disappear, and team spirit emerges.

This isn’t Utopia. It’s reality in workplaces throughout the world. But it does have to be worked for and it does require commitment from everyone in the team. Whether you’re a team member or team leader, the results are worth that commitment.

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How To Get Sales Leads At Trade Shows

Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s prod…

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sales lead,sales lead generation,life insurance sales lead,health insurance sales lead,insurance sales lead

Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s product or service. For many years now, sales people have had a hard time generating sales leads.

1. Great Potential For Leads

What they don’t know is that they do not go or visit some places that have great potentials of sales leads. They fail to scout for areas that might bring in people who will be interested to buy their products. One of the places that can be considered as a great place for generating sales leads are trade shows. Basically, a trade show is an event that entails related business or companies in order to showcase their merchandise and other services to other entrepreneurs or to the viewing public. Usually, the main purpose of trade shows is to entice people and other businesses to get hold of the opportunity that they give to the public by letting them witness their innovative new products first.

Therefore, since the event itself is all about sales, it would be very beneficial for the sales people to generate leads at this type of gathering. Here, you can find other businesses and different people who might be interested on the services that you will offer them. Not all trade shows, however, can give you equal benefits. When you want to generate good sales leads in a trade show, it is very important to find an event that is highly targeted to your probable targets. Considering that you are able to look for trade shows that will yield your niche market, the next step you have to take into account is on how you will generate your leads at the trade show.

2. Interaction

Communication at trade shows is relatively fast. What you get are complimentary nods or ethical gestures that will only tell you how they have come to know the event. Because of this nippy situation, you might miss some important details that might give you the go signal to start the ball rolling. Moreover, because you are also in a hurry of getting the information of your prospective client, you continuously blabber about everything and anything without giving your prospect a chance to ask questions. Keep in mind that even when the situation is not appropriate for lengthy conversations, it is still important to let your would-be client to talk more and for you to listen attentively. Interaction should happen simultaneously, no scripts to follow, no pitch to memorize. The conversations must flow naturally so that the person you are talking to will not feel trapped or compelled to say yes to the services that you are offering.

2. Project An Image

People will never say yes to everything that you say – they simply don’t trust you enough. Besides being doubtful on your products, they will be judging your level of confidence, product knowledge, and overall personality. It is far better, therefore, if you are projecting a positive image. If you look good enough and sound good enough, then, chances are they will think that your products are worth a moment of their consideration.

3. Reach Out

If you are a part of the trade show and one of the organizers, make your booth pleasing enough so as to reach out and grab people who will be interested enough to start a conversation with you or your staff member. Try to utilize a theme that matches with the overall concept of the trade show. Irrelevant information is just waste of time, money, and effort, so strip brochures and your presentation with all small details.

4. It’s In The Cards

This may sound trivial, but how well you present your business card or accept one from a new acquaintance may decide whether or not you get their help or business in the future. Once you get to generate leads, the next best thing to do is to contact your prospects and sustain their interest by providing them all the information that they need and to address their problems as soon as possible. As they say, having good leads is one way of getting the peak of business success.

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Why You Should Use A Display Stand To Promote Your Products

Every company needs to promote its products and services in order to create awareness and make sales. No matter what type of product your business makes or what service you provide, you need to get out in the marketplace and reach your target audience.

However you choose to do this, one of the most important promotional tools you can use is a display unit. From a simple carousel stand to a bespoke shelving system, display stands allow you to show your product in its best l…

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Every company needs to promote its products and services in order to create awareness and make sales. No matter what type of product your business makes or what service you provide, you need to get out in the marketplace and reach your target audience.

However you choose to do this, one of the most important promotional tools you can use is a display unit. From a simple carousel stand to a bespoke shelving system, display stands allow you to show your product in its best light, or to provide people with easy access to leaflets and other promotional material. Whether you’re in retail, manufacturing or the hospitality industry, there’s a display stand that can help you to promote your business.

1. Leaflet and information stands

There’s no limit to the number of uses for leaflet and information display stands. From tailor-made units at international exhibitions to the “What’s on” boxes in your local leisure centre, leaflet display stands are the ideal way to showcase a range of product or service leaflets, and to make it easy for delegates or members of the public to pick up the information that interests them.

2. Shelving and cabinets

Perhaps you want to use your reception or waiting area to display your products, or you are holding a road show and need to have your products on show for potential customers and investors to see. Cleverly-designed shelving and cabinet units allow you to showcase your products whilst keeping them safe. Get shelving designed to your own specification, so that it fits into a particular space, or is easy to take apart for transportation. Good shelving or clear cabinetry is an excellent way to let customers see your products from all angles.

3. Retail product displays

Birthday cards, magazine racks, newspaper bins and wrapping paper all need effective means of display in order to attract customer attention. Using both floor-standing and wall mounting display units, you can make the most of the space in your store or retail area whilst ensuring that customers have total access to your products. Whatever you are selling, a good display arrangement is crucial to attracting customers to your store and convincing them to buy.

4. Advertisement displays

Whether you are conducting a wide advertising campaign or just using the wall space inside your business to promote health and safety or teamwork principles, you need to consider the best way to display your information. From public transport campaigns down to your local business event, there is a display system that will work for you. Free standing or wall mounted, advertising posters or displays make the most impact when they are housed in a well-designed and well-made display stand.

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