Two Ways to Market Yourself Without Spending a Dime

Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.

Keywords:
Sales, marketing, loan officer, mortgage, leads, telemarketing, skills, training, communication, selling

Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.

For starters, smile often if not always. I’m sure you are familiar with the phrase “smile it’s contagious.” Well it is.

Think about it, would you want to speak with, or do business with someone who frowned all the time. It just is not attractive and it turns people in the other direction.

Smiling says a lot about your personality and attracts people to you. It tells a potential customer that you are friendly, upbeat, and most of all it tells them that you enjoy what you do.

When someone approaches you about your products and services, you want to make it as easy as possible for them to do so. By smiling, you will have easily accomplished this.

The second tip for marketing yourself and your products is having a good posture, or portraying an over all positive body language.

Again, body language will speak volumes to your customer.

Imagine approaching someone who looks as though they have just lost their best friend. Shoulders hunched over, no eye contact, no smile, with a whoa is me attitude.

Nobody wants to approach this kind of sales person. This type of body language sends a message to your potential customer that you are seriously lacking in confidence. Or, that you just flat out do not like your job, or the company you work for.

If a potential customer believes that you don’t care for your current job or for the company that you are working for, than they will most likely believe that you will not care about them and their needs.

Customers want to approach upbeat, confident people. They want to know that they will be receiving the best possible products and services you have to offer that will match their needs. A presentable, positive, and confident image will portray these messages to your customer.

So smile, stand up straight, make eye contact, and shake hands with your customer.

Once again, these two tips have proven over time to attract and obtain customers. It is easy and it is free, so begin today, and good luck.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

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Sales Tax On Electricity: Does Your Business Really Owe It…Or Not?

One of the most common overcharges we encounter is in the area of sales tax. We find that many non-taxable uses of electricity are taxed, anyway. Evidently electric companies – at least some of them – elect to play it safe: when in doubt they collect the tax and turn it over to the taxing authority, whether it’s owed or not.

Keywords:
electricity,electricity savings,electricity costs,cost control,save money,business savings,save on energy,energy savings,energy savings management,electricity bills, sales tax, tax on electricity

As utilities auditors and consultants, one of the most common overcharges we encounter is in the area of sales tax. Our consultancy is in New York State, where some commercial uses of electricity are taxable and some are not. Yet we find that many non-taxable uses of electricity are taxed, anyway. Evidently electric companies – at least some of them – elect to play it safe: when in doubt they collect the tax and turn it over to the taxing authority, whether it’s owed or not.

Many business managers and financial people, who watch most costs like hawks, routinely approve electricity bills without knowing for certain whether the charges are correct. They don’t understand electricity bills, so they assume electric companies do the correct thing, and that their bills are error-free.

Not so. We encounter all kinds of errors and overcharges – real whoppers, some of them – even going back decades, with improper sales tax charges high on the list. (See “Electricity For Less: How Your Business Can Cut Costs And Stop Overcharges” at http://www.saveelectricitycosts.com)

Most electric bills reflect charges for sales tax, or possibly a number of different sales taxes and surcharges. The patterns of taxes can vary considerably from one taxing authority to another.
In many areas, specific classes of users – such as certain manufacturers, restaurants, nonprofit organizations and others – are exempt from some or all sales taxes on electricity. In general, electricity used in the production of physical items is exempt from sales tax – in those taxing authorities that allow exemptions. At this writing, over half of our states have enacted exemption legislation.

Some exemptions are based on what is called predominant use. Using this approach, if more than half the usage a meter measures is for an exempt activity, then all the billing for that meter is exempt.

Under the percentage of use approach, sales tax is applied only to that portion of the organization’s total electricity consumption being used for non-exempt activities. The remaining portion, used to support exempt activities, is not taxed. In some states, certain kinds of organizations are exempted entirely.

Because sales tax statutes across the nation change often, check the latest information in your state. Ask a qualified representative of your electric company, or better still, get a copy of the current sales and use tax statute from the sales tax division of your state’s department of revenue and taxation.

To determine the amounts of electricity being used on exempt and non-exempt activities, you may be required to have a study done by a licensed engineer. The engineer will measure the watts being used by each device that consumes electricity, and produce a usage study projecting exempt and non-exempt usage. (Some states, including New York, allow you to make this study yourself, without an engineer.) The electric company will collect sales tax from you based upon the result.

If you have been overtaxed in the past, apply to the taxing authority – not the electric company – for a refund. They will advise you what paperwork to submit, and how far back your refund may go.

The point here is: if your organization is being charged sales tax, don’t just assume you owe the tax. Check the law and make certain the charge is legitimate.

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Free Reprint Articles That Will Interest Publishers – 4 Tips

Have you been writing and submitting your free reprint articles for quite sometime now?

If so, how is your reprint rate doing? Is it doing well or is it a bit below 50%? Are webmasters approving your articles?

Here are some tips on how to write effective free reprint articles that would guarantee great interest from ezine publishers and webmasters.

1. Choose a good keyword

A good keyword is your “key” to getting high reprint rates for even just a single article. …

Keywords:
article,articles,free articles,article submit,submit articles

Have you been writing and submitting your free reprint articles for quite sometime now?

If so, how is your reprint rate doing? Is it doing well or is it a bit below 50%? Are webmasters approving your articles?

Here are some tips on how to write effective free reprint articles that would guarantee great interest from ezine publishers and webmasters.

1. Choose a good keyword

A good keyword is your “key” to getting high reprint rates for even just a single article. Try using this tool at http://www.wordtracker.com/ to find the best keywords.

2. Keyword density

Keyword density is the number of “keywords” found in an article or content which is then divided by the total number of words. Try to keep your keyword density at 5% to 7% maximum especially if you choose common keywords for your article. Keyword density is important because this is one of the things search engines look into when they rank the search results.

Do not try to make your article an article for search engines, make them full of quality, informative but still search engine optimized.

3. Shorter word count

Publishers or webmasters often love articles that are less than 1000 words, but it totally depends on the topic and how informative is your article. Try not to go around the bush and result to making your article at 1800+ words. In other words, do not make it like a short story. A good article may only have at least 250 words, but could still capture the reader’s attention and have the attributes mentioned in numbers 1 and 2 above.

4. Good content

You wrote a 700-word article with good keywords and keyword density, but does it contain good content? Well, only you can answer that truthfully and if your answer is yes, then great! But for some few inviduals this isn’t the fact, many are still writing articles that editors label as an “indirect” advert. If you really want a good reprint rate then make your article body 100% of quality information, tips, how-tos and tricks. Keep the 100% advert in your bylines and keep them short.

Good luck and enjoy writing!

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Outsourcing – Why You Should Consider It

When businesses talk about outsourcing or contracting out, they mean the delegation of jobs or operations that are important to the business to an external third party that specialize in that particular job or activity.

This is often beneficial to businesses, both for the financial advantages it has and because the expertise of the third party may improve the quality of the overall operation. Find more info at http://www.outsource-today.info

The third party involved wil…

Keywords:
outsource, it, outsourcing, data processing,affshoring, outsource consultant

When businesses talk about outsourcing or contracting out, they mean the delegation of jobs or operations that are important to the business to an external third party that specialize in that particular job or activity.

This is often beneficial to businesses, both for the financial advantages it has and because the expertise of the third party may improve the quality of the overall operation. Find more info at http://www.outsource-today.info

The third party involved will generally control the management and daily organization of the task assigned to them. This is what differentiates outsourcing from simply purchasing the services or goods of an outside company.

Business sectors where this practice is common include IT, human resources, real estate and accountancy.

The benefits of outsourcing were first appreciated by a number of smaller, high tech companies that emerged in the nineteen nineties, who began contracting jobs out to specialist firms because the small size of their businesses meant they could not afford in house HR and customer service departments. The highly technical nature of the products also meant that these companies had to purchase the particular specialist skills that were needed.

However, the outsourcing of call center operations has been the subject of much criticism – as the call center staff could not tell customers they were not employed by the original company, yet they were often poorly trained and did not have the technical skill to handle all complaints.

Present day practice commonly involves data analysis services, since the Internet and growth in the use of computers have meant an increase in the amount of data that companies create – and the skilled task of extracting actual information from the data is easily delegated.

Outsourcing is often used in conjunction with the related term off-shoring. This refers to the outsourcing of services to companies overseas, particularly to countries where there are lower labor costs, which increases the profitability of this option.

Off-shoring is often condemned, as it is seen to take jobs away from workers in the home country and causes shortages of skilled labor in the host country.

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Using Off-Line Marketing To Promote Your Website

Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.

It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent surfing on the internet.

To ignore the value of off-line marketing is to lea…

Keywords:
marketing, internet marketing, advertising, online advertising, internet advertising

Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.

It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent surfing on the internet.

To ignore the value of off-line marketing is to leave 65-70% of the money to be made from your websites on the table.

Some suggestions for creating an off-line advertising/publicity campaign are :

Let your local papers know that you have an unique product that will benefit the local community and you are able to help them save time, learn more and be more effective in their daily lives. This could lead to an interview with a local reporter or even with a national with your website product as a featured item and will drive people to at least see what the buzz is about.

At the very least it will create an awareness of your domain name or product in their sub-conscience mind.

Try finding a local business that is related to your product and offer them a discount voucher to give their customers for your product.

Take out small ads in local or niche magazines to advertise the product. Some ads are relatively cheap comparable to a solo ad in a main ezine.

Try handing out flyers with a special offer in the high street or find shops that would allow you to leave them on the counter for customers to pick up.

Try sending a fax broadcast to businesses that could benefit from your product. Some companies have lists of fax numbers and can send out the fax for as little as interview each.

If you can develop an unique twist or benefit of your product or service, then you could become newsworthy and even get an interview with a local reporter, who can write a better article than any you could put together for their readers or listeners.

Investigate the possibility of sending out Press Releases to the local media. Send them your product for review. Get a well known celebrity to endorse your product.

I am sure you can think of many other ways to use off-line marketing, other than sticking notes on lamp-posts to create an awareness of your site.

Good luck

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How To Improve Your Marketing For Massive Results

This article explains how marketers of all skill levels can achieve great results in marketing their products and services.

Keywords:

If your marketing efforts are not producing the results you desire-then pay attention.
I have something exciting to share with you.

While surfing recently, I happened upon a site called the 1step system. Intrigued with both the product and the wealth building concepts, I signed up for the free teleseminar to learn more. The result?

It was the best 37 minutes I have ever spent on the phone!

For in that mere Ѕ hour, I discovered a powerful marketing system. A system that shows any marketer, no matter the skill level, how to utilize powerful, proven techniques to realize massive profits—with just a little effort.

The 1Step system offers a genuine opportunity for anyone to earn a substantial income marketing a product that millions of people need. The product is called The Ultimate Marketers’ Toolbox and is chock full of information that can help anyone to become a more successful marketer- on the internet and offline.

The business opportunity is based on the 2 up system, where you are only required to pass up your first 2 training sales to your sponsor. After that you’re in a position of pure profit. Because you get to keep $500 of every $597 sale. Yes. That’s right. You pocket an incredible 83% on every toolkit you sell. It really is that simple!

But it gets better.

As you become a Qualified Associate, you are entitled to collect on the first two sales from each person that you bring into your team. Now the power of leverage kicks into high gear! Not only do you make $500 per sale from your own efforts, but you also get paid on the efforts of others. Can you see the financial potential here? Its huge! To discover just how leverage can make you wealthy, click here: www.1step.go2it.ws and sign up for the free Ѕ hour teleseminar.

The beauty of the 1Step system is that the very materials you are offering to others are the ones that you will personally use to become a more effective marketer for your own products and services.

If you don’t wish to join 1Step as a Marketing Associate, but you recognize the tremendous value of this information, you can simply purchase the Ultimate Marketers Toolbox (as a customer) and start applying the powerful techniques to your business immediately.

The choice is yours.

Numerous studies have shown that the number one reason why most businesses fail is lack of marketing skill.

The bottom line is this:
In order to attract business, you must understand how to market effectively.

The Ultimate Marketers’ Toolbox contains everything you need to be a stellar marketer-57 audio CDS, video tutorials, software and 8 manuals. The extensive collection of materials provide hundreds of proven strategies for marketers of all levels—beginner to Pro.

The Ultimate Marketers Toolbox is a marketers’ dream come true!

So…what are you waiting for?

If you’re tired of not getting the results you desire…you owe it to yourself to check out 1step.

Curious?

Click on the link below for exciting details on both the product and the opportunity. www.1step.go2it.ws

To your massive success,

Julie Herckenrath

About the Author:
Julie Herckenrath is a marketer and freelance copy writer who specializes in writing targeted marketing copy for businesses.

http://julie.herckenrath.net

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Valuable Niche Product Selection Tips

One of the most important aspects of business is finding a good product. Get tips on how to select products

Keywords:
business, start, information, business opportunity, tips, product selection

Product Selection

One of the most important aspects of business is finding a good product

The market is very broad but full of opportunities. Keep in mind you may not be suited to provide all products. With knowledge of nursing you may not be suited to offer toys. You would be better off with medical supplies or providing medical information

Researching products and techniques of competitors is an excellent way to go. Studying the market of particular products you may have in mind is also a great idea.

Based on your research you can consider the results. Gather the information into a chart to show where an opening for successful products and techniques may be. Decide what products and services will do well in the area selected.

A good, well formed database can help with market information compiled and open your eyes to some aspects that were not readily noticed before.

When researching new markets be certain not to obstruct the current business structure and plans. Don’t go for selling apparel if the business’ main concern is food manufacturing.

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How To Create And Deliver Truly Effective Customer Presentations!

What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this presentation? The answer is a definitive yes. This article tells you how.

Let me bring you back in time to a famous Greek philosopher called Socrates (469-399BC). Socrates despite his foundational place in the history of ideas a…

Keywords:
marketing, sales, presentations, business, advice

What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this presentation? The answer is a definitive yes. This article tells you how.

Let me bring you back in time to a famous Greek philosopher called Socrates (469-399BC). Socrates despite his foundational place in the history of ideas actually wrote nothing. Socrates himself radically and skeptically claimed to know nothing at all except that he knew nothing!

So what is the relevance of this in creating and delivering truly effective customer presentations? Knowing that he knew nothing, Socrates spent his life asking questions?

Say for example he was meeting a prospect, who did not actually understand why they might need a product or service that he was selling. He would ask them questions about what they did, how they did it, and what their needs and desires were. Through the answers, they gave; he would lead them to an understanding of why they would need what he had to offer.

The key here was that he did not at any stage tell them what he had, what he could do. The reason being, to use his original assertion, was that he did not actually know if the customer needed or wanted what it was that he had.

Know what your customer wants
So not knowing what customers really want, why do scores of sales people and business owners, deliver presentations about their abilities every day?

Even scarier, is the fact that these people probably spent days, weeks or even months, preparing what they believed to be truly effective presentations.

So what is the secret of creating this presentation then? The key is to be unique in what you present. To be unique, you must be completely relevant to the person, to whom the presentation is being made. You must address their issues, concerns and desires, as they see them.

Your presentation is in effect the presentation of a business case. This can only be prepared when you have all of the relevant answers to your questions. I recommend that you create a questionnaire that allows you to reiterate back to the prospect, in their words, their answers to the following questions.

What is their key problem or burning desire (obviously this needs to be something you can help with)
If this problem was solved, or their desire fulfilled – what would they now be enabled to do (Ensure they do not limit themselves in what they can do – keeping pushing and questioning until you get their ultimate goal.

How do they put a value on this new capability?
What happens if they don’t do it?
When do they need to do this by – when will they have ownership?
Why have they not been able to do this themselves, or with someone else’s help in the past?
Only when all of their answers to these questions have been presented, do you then go on to explain why you are best suited to help them with your product or service.

You will then outline an implementation plan, or set of actions that need to be completed, with a time frame, to get them to their ultimate goal.

Earn the right to present your offering
Remember, most business owners or senior managers know their own business better than you, so earn the right to propose your offerings, by finding out if there is something that you can truly do to help them, obtain their business imperatives.

That will be a truly effective presentation.

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Twelve Tips to Make ‘Moments of Truth” Count

If you care about your image in the marketplace, this article is for you. I don’t mean graphic image…I mean the impressions and perceptions people hold about you and your organization, based on how they’ve been treated or what they’ve heard about you from others. Building sustainable relationships with your target market is as much about actively attending to the market’s experience of your firm, as it is about other parts of marketing that are more obvious.

Keywords:
marketing strategy marketing marketing implementation marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing

People’s impressions are a result of accumulated experiences or ‘moments of truth’ that the world has with your organization over time. Everything you (and those you manage) do sends a message, impacts your brand image, and is PR – for better or worse. These moments of truth include things like how you…

• Handle the recruitment and hiring process, including unsolicited resumes and employment inquiries
• Welcome new staff into your organization
• Ramp-up, manage, and treat subcontractors
• Treat vendors, suppliers, someone else’s support staff and any receptionist or answering service
• Use voicemail and email – what you actually say and write
• Respond (or don’t) to voice or e-messages
• Manage client expectations about what you can do and when you can deliver
• Communicate bad news, handle conflict, or hold your ground on an unpopular policy
• Ask for what you need from a client, employee or vendor
• Take ownership for your role in a conflict, problem or mistake

This gets especially tricky when you’re managing others. Whether it’s staff, vendors, subcontractors, your boss or peers…it’s one thing to manage your own behavior, quite another to manage moments of truth created by others.

I recently ran across the following tough-love tips from Kelly Harman, CEO of The Harman Group (http://www.theharmangroup.com). Kelly takes an active approach to clearly define what she expects from contractors, staff and colleagues, and it pays off.
Her feisty marketing firm is growing by leaps and bounds, fueled by happy clients and lots of good buzz about her firm.

Here are Kelly’s tips (direct from the source!) for making sure you get the most from the people responsible for creating moments of truth for your organization:

1. “Disagree with me. I come up with ideas all the time; some are better than others and some are perfectly awful. When I run one by you, and you don’t think it will work, tell me why. I may not have looked at the idea from all angles, and I value your input. I may not agree with you, but I’ll respect your opinion.”

2. “Question my decisions. If I make a decision that you don’t agree with or don’t understand, then ask me why I made it. I’ll take the time to explain my logic. You might still disagree with me, but at least you’ll understand why I made the decision.”

3. “Don’t come to me with problems. Don’t run to me with a problem and expect me to fix it for you. Come to me with a problem and then tell me how you want to fix it. If it makes sense, we’ll implement it. If I don’t agree, I’ll tell you why and then we’ll work together to figure out a better solution.”

4. “Tell me you want my job. It’s great to be ambitious. I want you to covet my job. There is nothing wrong with clearly stating your goals. How else will anyone know how to help you? I’ll give you more responsibility if I know what you want – and if that means you want my job (or a position similar to mine someday) then my job is to help you get there.”

5. “Tell me you don’t want your job. You won’t have fun unless you do something you’re passionate about. Who wants to spend their working hours in a state of resignation or boredom? If you want to go to night school and study for a completely different career, I’ll support you. I’ll still expect 110% from you when you are here, but when I make my long-term plans; I’ll take into consideration the fact that you may not be here to help me execute them. But I’ll respect your dreams and your goals and I will do everything I can to help you achieve them.”

6. “Tell me when you don’t know something. Don’t try and fake your way through something you don’t know. It will only make me angry. If you’re honest with me, I’ll make the investment to educate you. After all, I hired you because I thought you could learn, not because I thought you knew everything already.”

7. “Make bad decisions. Congratulations! At least you made one. I’d rather see you make decisions that turn out wrong and learn from them than have you expect me to make every decision for you. I don’t have time. A mistake isn’t stupid unless you do it twice.”

8. “Act like you own the company. Before making a decision, spending a dime, talking to a customer – you get the idea – pretend you own the company. As the owner, how would you behave? What would you spend? Knowing it would impact your own bottom line or the success of your company, would you act the same way or make the same decision? If the answer is yes, then you are on the right track.”

9. “Don’t expect me to pay for everything. I will pay for certain classes, but you need to have some skin in the game too. Read books, take classes, listen to tapes, what ever it takes. And don’t just learn what you need to know to do your job today – learn for the future. Just because you aren’t a manager now doesn’t mean you shouldn’t take management classes. Don’t assume that you don’t need accounting courses because you’re not in the accounting department. Believe me, accounting and budgets are a big part of any manager’s job. If you want advice, come to me and I’ll help you. I’ll suggest classes, magazines to subscribe to, and books to buy. And – I’ll remember.”

10. “Confess. When you make a mistake, tell me immediately. The sooner I know, the sooner we can deal with it. I’ve gone to my boss with my heart pounding, my palms sweating, and my voice shaky to confess a mistake I made. It’s natural to be scared. What will save you is the fact that I immediately heard about it from you instead of someone else.”

11. “Take responsibility when it isn’t your fault. If you are in charge of a project then ultimate responsibility belongs to you. I don’t want to hear a long litany of excuses and explanations of how someone that reports to you failed to do something. I expect you to take full responsibility for the project. I know a lot more about what’s going on than you think. And believe me, it works all the way up the management chain. If a project I’m in charge of fails because you didn’t do your job, do you think my client cares? The bottom line is that I am in charge, so I’m the one who has to take responsibility, and you should too.”

12. “Quit your job. If you think of what you’re doing here as just a job, then quit. Come in on Monday and start your career.”

Agree? Disagree? Have some of your own wisdom to add? Let us know – you can comment directly in this article now, if you’re reading the e-version; if not, go to http://www.turningpointemarketing.com/Free_Resources/eArticles.html and give us your input there.

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Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our products or services, I’m talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation

Keywords:
marketing, business marketing, email campaign

To prevent the risks of a promotion campaign for our products or services, I’m talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:

1. The desire of immediate success

Launching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base. It is obvious that we won’t succeed on the first try and it requires a little more time until we reach the proper speed. In some cases we get to wonder if our car is capable of such a task. It takes patience!

On the other hand, experts say that the only variable that influences the success of any marketing campaign is “the force of the message”. That’s why a campaign needs to be focused, faithful to the promoted message and you need to arm yourself with A LOT of patience.

2. Trying to reach a bigger audience then your budget allows.

Which would be the right option? To have your message reach the whole target group and to influence only 10% or to have your message reach only 10% of the targeted group but to influence all the members?

To understand better how marketing efforts can get more efficient take a look at this analogy: your message is the “nail”, repeating action is the “hammer” and the client is a “chuck of wood”. If the “nail” is sharp and the hammer is used efficiently you can pierce through the chuck of wood and catch the client.

Oh well maybe it wasn’t the right analogy but I’m sure you got the message?
Let’s move on…

3. The assumption that the business owner is always right or “knows best”. There are situations in life ( like family environment, profession, hobbies), when are are all emotional implicated and we risk to lose objectivity. The excess of information related to our company, the services and products we offer, makes us answer questions that are never asked.

“When you are closed in a bottle it’s hard to read your own label”. In this case, the opinion of a “outsider” can help.. big time!

4. Unfonded complaints

A lot of service providers are complaining that they don’t identify correctly the request of their clients and they end up by losing them. In this situation, it’s best to be specific in your presentation, offers, in the way you conduct your business because it’s better to be specific then to generalize.

5. Sending single emails instead of email campaigns

Just like Rome wasn’t built in a single day, or like friendship doesn’t mean just one date, a single advertising ad doesn’t provide the impact of an entire advertising campaign. While developing a advertising campaign there needs to be a connection, a link, a logic fluidity. All emails you send can be compared to pieces of a puzzle game that represents your company’s image.

6. Obedience to the unwritten rules.

You certainly want to be unique, different from the others. If you act like it, you certainly will be noticed.

7. Ignoring the adequate moment for sending emails.

8. Selecting the target audience.

The fact that the advertising message needs to reach the decision factors ( people that make decisions ) of a company doesn’t mean that your campaign is successful. The truth is that, the big majority of the decisions are presented to the people within the company: coworkers, employees, and so on. They make the decisions together.

9. Ignoring the words with impact.

Words like: agile, smart, cute, creative, are just surrogates for words like: informative, credible, memorable and persuasive. The name of the e-commerce game is “persuasiveness”, influencing potential buyers to really buy your merchandise. This is what really brings you money and success.

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