Use the Law of Attraction to Build Your Business

Each time you hear yourself make a Declarative Statement that does not serve you, simply restate it and offer a better mood or feeling. Here is a quick way to turn a negative statement into a positive Declarative Statement.

Simply ask yourself: “So, what do I want?”

Keywords:
law, attraction, declaration, mood, feeling, vibrations, manifesting, deliberate, define, business, reputation, clients, statements, money, referrals, focus

Have you ever had something you wanted just fall into place; come to you through an out-of-the-blue phone call or by coincidentally meeting someone on the street? Have you ever met the perfect client or life partner-just by being at the right place at the right time?

Many of us have various ways to describe this phenomenon; serendipity, coincidence, fate, karma, luck, it was meant to be, self-fulfilling prophecy, what comes around goes around, and success breeds success. All of these expressions describe what is known as the Law of Attraction.

Law of Attraction can be defined as: You attract to your life whatever you give your attention, focus and energy to, whether wanted or unwanted.

If you wish to attract more money, referrals, clients, contracts, business partners, or anything else your heart desires, it is essential to understand the workings of the Law of Attraction.

The first step is to know more about our use of Declarative Statements and how they contribute to Law of Attraction. A Declarative Statement is a positive statement of what we want to attract, that elevates our mood or feeling. Examples include: “I love the way money comes to me effortlessly in expected and unexpected ways.”, “It feels so good knowing that business comes to me in all seasons.” and, “I love the way my reputation attracts clients to me.”

When people fail, it’s often because they have unconsciously made Declarative Statements to themselves that are negative, such as: “Money comes in one hand and out the other.”, “I take one step forward and two steps back.” or, “My business slows down during the summer months.” These statements have negative feelings and moods attached to them.

Re-read the definition of Law of Attraction: We attract into our lives whatever we give our attention to, whether wanted or unwanted. Law of Attraction responds to these negative feelings and gives us more of them. Law of Attraction does not know whether it is something you want or not; it simply responds to your mood or feeling and gives you more of it.

Each time you hear yourself make a Declarative Statement that does not serve you, simply restate it and offer a better mood or feeling. Here is a quick way to turn a negative statement into a positive Declarative Statement.

Simply ask yourself: “So, what do I want?”

The moment you define what you do want, you start to experience a new mood or feeling, and Law of Attraction will respond to this better mood or feeling.

Over the next few days, start to notice what is appearing in your life, that is, what you are attracting. Then think back to what mood or feeling you may have offered that could have attracted what appeared. You’ll soon find yourself manifesting more and more of what you do want, and less of what you don’t want, by deliberately putting the Law of Attraction to work for you.

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Profitability – Pricing Strategies To Make Money

At a meeting the other day, a marketing consultant opened her talk by asking the group, “What are you worth?” She went on to discuss all the different ways we minimize our worth or discount our value in desperate attempts to close the sale. After all the pitfalls of pricing and selling were laid out, she closed the talk by asking again, “What are you worth?” The responses around the room were very entertaining as people began to realize or give themselves permission to adjust…

Keywords:
profitability,pricing,pricing strategies,appreciate your worth

At a meeting the other day, a marketing consultant opened her talk by asking the group, “What are you worth?” She went on to discuss all the different ways we minimize our worth or discount our value in desperate attempts to close the sale. After all the pitfalls of pricing and selling were laid out, she closed the talk by asking again, “What are you worth?” The responses around the room were very entertaining as people began to realize or give themselves permission to adjust their prices to make a profit!

As a wakeup call for your own business, I want to give you some options to consider ensuring your pricing delivers the profitability you deserve.

1. Educate your customers. When prospects approach you or calls/emails you for an estimate/quote, this is a buying signal. They are telling you they are ready to buy and willing to spend money to purchase your expertise. – Provide superior service and they won’t look elsewhere and won’t blink at your price. Excellence is priceless.

2. Many prospects perceive value and price as equal. A lower price can actually hurt your credibility and sales because they associate the best quality products and services with premium pricing. Listen to your customers. – Do some competitive research and be sure you are not shorting yourself.

3. Periodically calculate your profit margin to be sure what you charge, after expenses and overhead, pays you a good living. Covering expenses, overhead and payroll is not enough.

4. Periodically do the numbers to be sure that the actual cost/hour and price/hour give you the necessary profit margin. Your daily rate may sound reasonable. But if you bill for 7 or 8 hours and put in 12 -14 hours, you may actually be paying yourself less than your lowliest employee or intern.

5. There are ways to keep your prices fixed to maintain value and yet be flexible. Add the flexibility by designing different bundles of services or different packages of hours/month or hours/project to be contracted.

6. Set your fees just a bit above what you feel comfortable asking for. Then, bump them up incrementally until clients complain or you stop getting reorders.

7. When asked, be upfront about your prices, and then zip it. Do not apologize for your prices, defend your prices, or justify how you derived the price.

8. Yes, there are strategic times when negotiating a price is in your best interest. For example: a unique packaging of services for a new type of client, or the pilot or beta testing of a new product or program.

9. If you still think your initial consultation/sales presentation with a client should be for free, set some boundaries and expectations and clearly state the value and your investment in preparing for that initial consultation. Another way to approach this is to charge for the initial consultation at your full rate and if they purchase your product or service, that fee gets applied to the final invoice payment.

10. If you close the sale and get paid on that one sale but provide value-added services of following up in a number of ways, are you losing money from the opportunity costs? Maybe you can charge a small premium to provide stellar customer service. Clients will value it more if they have to pay for it.

You have to appreciate what you are worth before your clients will. Decide what you are worth in the marketplace. Be sure your fee or rate has a profitability factor built in. You are worth it.

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Getting To “Yes”: Asking The Right Questions

See how many of the following questions you can adapt to your own sales efforts.

Situation : Despite making a good sales presentation, the customer remains uninvolved.

Your Question: “Based on the data, it looks like you can save $90,000 a year with this solution.
What needs to be done before you are completely comfortable with this?”

Situation: The client agrees that there are still a number of items that need to be cleared up
before he can make a commitment.

Y…

Keywords:
sales, questions, financial issues, solo 401k

See how many of the following questions you can adapt to your own sales efforts.

Situation : Despite making a good sales presentation, the customer remains uninvolved.

Your Question: “Based on the data, it looks like you can save $90,000 a year with this solution.
What needs to be done before you are completely comfortable with this?”

Situation: The client agrees that there are still a number of items that need to be cleared up
before he can make a commitment.

Your Question: “Before we get into this in any depth, can I get your agreement on the data results?
Will you look at the facts and decide for yourself if they make sense?”

Situation : The customer says he is considering one of your competitors.

Your Question: “Yes, that is a good company. But we are different.
Would you like to know why?”

Now, before you move on to pricing, you must have a commitment from your client that there is nothing other than affordability that would prevent them from saying YES. Never omit this step.
I realize that this is the scariest thing to say to a client because you are often unsure of the answer.

You are nearing the end of your presentation now and it’s time to tie everything together. This process begins with reiterating the client main issues.

Ask yourself:

1. What have you found throughout the presentation that excites your client the most?
2. What is their most painful problem you can solve?
3. What are their deepest desires?

The answers to those questions are what you will cover here. If you have done a thorough presentation. You should have the answers to all of those questions

Get Agreement

Once the client is fully engaged, it’s time to get the final agreement. Once again, we reach this agreement with commitment questions. Here the questions may be more open ended where you allow the client to give a fuller answer than just agreeing with you.

Open-ended questions give the client a chance to fully express why they feel that your product is right for them. They will be saying to you many of the things you have said to them during the presentation if you have done a good presentation.

When you ask these questions it will either be time to finish the sale or the client will come up with an objection you will need to address. Either way, this is another time where you need to be very conscious of the personality type of your client.

Situation : You have come to the end of the sales presentation.

Your Question: “What question should I be asking that I’m not asking?”

Any Objections?

Depending on the way your company markets, you may have clients that are already predisposed to wanting your product. Even with this high degree of interest, you may still encounter objections.

Doing an in-depth investigation of your client’s needs and desires in the beginning of your presentation is key to not having objections at the end of your presentation.

The better you know your client the more likely it is that you will cover any potential objections
before they even come to the mind of your client.

Don’t forget to continually ask ‘why” when you get an initial answer to a question. That one word can make a world of difference in you getting to the real needs of your client.

Objections decrease as you become more proficient at covering possible objections in the body of your presentation so they never come up at all.

Situation: The sales presentation is over. It is time to ask for the sale with one last question.

Your Question: “Why don’t you give it a try?”

YES, they want to move forward with your product. Congratulate them on taking the one action that will improve their life this year.

They should thank you for taking your time to show them exactly how your product will work for them.

You have provided a valuable service to your client and that should make you proud.

Be Prepared-Not every client will say YES.

Situation: Client declines your product or service.

Your Question: “What is there that we can do to make it work for you?”

Now it’s their turn to brainstorm your solution to their own problem.

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Your consumers may know more about your competitors than you do!

It wasn’t long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn’t the case anymore. Thanks to the internet and the declining cost to advertise through a growing number of mediums, companies are able to compete on a national and sometimes even global scale.

Keywords:
competitors

It wasn’t long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn’t the case anymore. Thanks to the internet and the declining cost to advertise through a growing number of mediums, companies are able to compete on a national and sometimes even global scale. Gone are the days of being the only video store or travel agent in town. Now all a consumer has to do is spend a few minutes signing up at Netflix or browsing Travelocity from the comfort of their home or office.

Some companies are making it easier for consumers to get what they want, how they want it, when they want it, adding a certain level of transparency to their respective industries. A consumer doing their research is probably going to know more about how you stack up against your competitors than you do most of the time. If you’re concerned about this, it may be because you aren’t doing everything you can to provide the best possible service or product to justify the price you’re charging. It could also be because you don’t know enough about your competitors and their business practices.

Rather than looking at this new playing field in a negative light, you can use it to your advantage. Consumers can quickly compare your product, service and price to most or all of your competitors – often in a matter of hours if not less, but you can do the exact same thing! By keeping tabs on what your competitors are doing you will be more competitive because you are proactive. You’ll be keeping them reacting to what you are doing rather than the other way around.

Are you ready to start competing on a new level? Set aside some time and do your homework. Learn as much as you can about your three biggest competitors and then stay one step ahead of them. You’ll be surprised how much your profits increase!

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Key Employees can and will leave your Business, are you prepared?

Very few businesses can claim to be prepared for the loss of key employees. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to ‘business as usual’. What can you do to prepare yourself?

Keywords:
Employee Business Development Staff

Very few businesses can claim to be prepared for the loss of key employees. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to ‘business as usual’.

It is quite a gut wrenching experience to see an employee you have worked with over a period of time leaving your business. Even if the parting of ways is on good terms with a period of handover, you just know that there is so much information walking out the door with your former employee and there is nothing you can do about it.

And this is only just the beginning…

While labouring through a period of being understaffed and overworked you are then faced with the task of recruiting a new employee to fill the vacant position. This is followed by the inevitable probation and training period where, hopefully the new employee comes up to speed and is able to pick up where the former employee left off.

The problem is: What exactly was it that the former employee really did? They always seemed to be busy and on the rare occasion that they were absent due to illness, there were those problems that arose that were only truly resolved when they returned and took control and ‘cleaned things up’.

There has to be a better way…

Fortunately quite a bit can be done to minimize the impact of situations like this on our business. And like most truly worthwhile solutions the steps required to complete this part of your business development does take some effort on your part.

There is an established path that you can follow to get your business in order and the benefits to you and your employees are much farther reaching than just minimizing the impact of key employees leaving you.

The following is by no means a definitive list of what is required. But it does give you some idea of the steps required.

1) Create a flexible forward thinking Organization Chart defining the positions you require in your business.

2) Determine what the responsibilities are for the positions in your business.

3) Assign Employees to relevent positions in the Business.

4) Document key information that is critical to your business and make it available to your employees.

5) Work with your employees to define what it is they do, how they do it and most importantly how it could be done better.

6) Record, optimize then implement the business systems you have identified.

7) Assign the business systems to the relevant positions and monitor their use.

By consistently following these steps for all positions in your business you will insulate yourself from some of the problems that occur when key employees leave your business.

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Eye Catching Poster Printing

Today, poster printing uses different printing technology – from traditional spot color methods to sophisticated digital on demand printing.

Keywords:
poster, printing, online, print

Whether you are advertising a small theater production in your town or promoting a multi million product, there is nothing quite like a big glitzy poster to deliver what you want to say. Poster printing can be done in a number of ways and variables. These include the size of the poster, the design, the color to be used and your budget. Today, poster printing uses different printing technology – from traditional spot color methods to sophisticated digital on demand printing.

There are several printing technologies you can choose from. If you need to print large posters in small quantities, you can use a large format inkjet printer. Although this printer is slow, they are good for small print jobs. After printing, you may want to laminate the poster to protect them from wear and tear and other elements that may destroy the poster. Lamination can also enhance the color so make it a point to include lamination in your printing job. If, however, you need to print a few hundred posters, you have to look for digital color printers that can do the job for you. But if what you need to get printed are thousands of copies of posters, perhaps it is a good idea to look for commercial printing shops. When you do your print job with professionals, you can choose with several colors, fonts, sizes and design from their choices. There are also hundred of printing presses available both offline and online, so it’s not a bad idea to check out first all the printing shops to find the right printer for you.

Needless to say, you can always use your desktop printer for your short print runs, but the size limitation is always a disadvantage. Hence, if you want crisp and quality posters you have to consider professional printing companies as a better option to self printing. If you do decide to avail of professional printing services, make it a point to leave plenty of time to get your posters printed. Find out how long the print job will take to help you decide when to get the printing started. Additionally, if you haven’t tried professional services before; it may be in your best interest to try getting some quotes first. This way you can be sure to get quality print jobs at competitive prices. Nonetheless, do not always look after the cost but look at the quality. After all, quality will be remembered better than the price. Remember to make service and quality a priority over price and if you do this you will emerge ahead of the game. So factor these things carefully.

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Mission Statement Drift/ The Corporate Cancer

Every company performs to a script. Whether they real;ise it or not.

The organisational script from which the organisational style and culture emanates has usually evolved quite spontaneously over a period of years.

Companies operating with an inappropriate script are more likely to suffer from Mission Staement Drift.

It is therefore vital that a company runs with script which is in keeping with their Mission Statement

Keywords:
mission statement, mission, company script, corporate cancer, management dynamics, management,corporate objectives, critical gap analysis

Most if not all organisations these days have a published Mission Statement which should explain their reason for being. It is also true to say that most if not all organisations today suffer from ‘Mission Statement Drift’.

Why is this?

There could be any number of reasons. However organisations suffering from this malaise are almost certain to have internal problems with communication and or interpersonal relationships. Their processes and procedures are also likely to be somewhat ragged.

All companies large or small follow a corporate script, whether they are aware of it or not.

The modern day corporate script has usually just evolved unnoticed as a consequence of the daily processes running within the organisation. Sadly corporate scripts directly devolved from the corporate mission statement seldom if ever exist.

Why? Because most companies are blissfully unaware of the damaging effect of performing to an inappropriate corporate script.

If left unchecked and ignored an inappropriate corporate script may well develop into a commercial cancer which quietly eats away at the organisations’ effectiveness.

Recognisable title examples of corporate scripts which have just evolved surreptitiously are those such as;

A Victorian melodrama.
A Victorian Mill Owner.
A farce.
A Greek Tragedy.
The Roman Empire.
Megalomania.
Charge of the Light Brigade.
I’m alright Jack.
A thriller.
A ‘who done it’?
A comedy of errors.

Some of the above may well be familiar to you. You may even have played a role in such a production yourself.

It is obvious that the performers in these productions are all corporate employees, from the longest serving employee to first day recruits; from the gate keeper to the CEO they all have their part to play and play it they do.

The problem is that they are unaware of the fact that they are performing at all, let alone to a script which is totally inappropriate and potentially damaging.

The corporate script should of course devolve from the Mission Statement and its’ subsequent corporate objectives.

So, how should a company approach the task of rewriting their corporate script? This is a task which will be beyond all but those CEO’s and main board members who are most committed to the long term health and viability of the company for whom they presently have final accountability.

The positive pay off for commencing such an arduous task will most likely not be felt for a few years. It is therefore a most unselfish task for a board to agree to embark upon.

However if anyone would like to seriously consider writing a definitive corporate script which is in trim with their corporate mission statement then the following may be of assistance.

Please feel free to contact me for any clarification or further information. msm@e-trainme.com

26 stage approach to developing an effective Corporate Script

1. Confirm the business you are in.

2. Confirm your market place.

3. Reaffirm your mission statement.

4. Map the mission statement in fine detail.

5. Identify and map the critical corporate objectives.

6. Identify and map the critical tasks to support the corporate objectives.

7. Group the tasks into job title roles.

8. Identify measure and map the competencies and performance attributes for each key job role title

9. Group job title roles into team roles.

10. Group team roles into divisional roles.

11. Match the mapped aggregated divisional competencies and performance attributes with the mapped detail of the corporate mission statement.

12. Apply critical gap analysis to identify any areas of incongruity.

13. If you have an acceptable level of congruence with the corporate mission statement you have a corporate script.

14. Now it is time to cast the key job roles.

15. Identify measure and map the competencies and performance attributes of the total workforce.

16. Match the workforce with the job role titles.

17. Reaffirm the appropriateness of the team groupings by matching aggregated team competencies and performance attributes with team objectives. Apply critical gap analysis to identify any areas of incongruity. If there is an acceptable level of congruence with the team objectives the team structures are in trim.

18. Reaffirm the appropriateness of the divisional groupings by matching aggregated divisional competencies and performance attributes with divisional objectives. Apply critical gap analysis to identify any areas of incongruity. If there is an acceptable level of congruence with the divisional objectives the divisional structures are in trim.

19. Reaffirm the appropriateness of the total workforce by matching total aggregated competencies and performance attributes with corporate objectives. Apply critical gap analysis to identify any areas of incongruity. If there is an acceptable level of congruence with the corporate objectives the human element structure is in trim. If not……………?

20. Monitor the corporate non-fiscal performance by continuously applying items 21-25.

21. Measure and match corporate objectives with your mission statement.

22. Measure and match divisional objectives with your corporate objectives.

23. Measure and match sub-team objectives with divisional objectives.

24. Measure and match actual aggregated sub-team member competencies and attributes with sub-team task driven competencies and attributes.

25. Measure and match team member competencies and attributes with their respective Job Title required Role Competencies and Attributes.

26. Re-assess at least every 12 months.

There are a number of ways in which the above tasks could be approached.

Please feel free to contact me for further information or clarification.

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Project Management – You Give Me The Feature Creeps

In project managenet, feature creep is that vile creature that causes many projects to fail. Find out how to stop it before its too late!

Keywords:
free project management software, employee time tracking software, project management consulting

The caliber of the project management you have merged into your job or department can mean the difference between holding out and flighing high in a very no holds barred industry that you serve. It’s very crucial to understand the evolution of a project management lifecycle and avoid skirting or skipping important upfront issues from the outset.

It’s also very important to understand the concept of not over analyzing a problem or being paralyzed to a point where further action is not being carried out. A dreadful opponent to you in this case would be “Feature Creep” where individuals from the department keep changing their minds on requirements or have new ideas on better ones.

Beware of feature creep as it will rear it’s ugly head at every step of every stage you encounter of your project. Things such as that, as well as losing focus on the core objectives will typically result in project failure because a core component or stage of the project is not able to move forward.

Leadership in this examples is utterly critical in order to prevent mishaps, and total project disasters from happening. These usually are not only a waste of time, resources, but a major drain on employee morale and faith in the leadership of the entire organization.

It’s critcally important to phrase a communication strategy before the project begins. Make sure to sit down with the clients and constituencies during a set agenda and with set goals as well as a decided upon methodology to capture and organize requirements from everyone who has a stake in the project you are working on. Otherwise they will call you up every five minutes and give you new requirements or ask you to alter existing ones.

Needless to say, this is not a very productive use of your time nor is it of theirs. A solid big picture view of all the project needs has to be looked at before moving forward with the actual implementation. This due diligence will take up a bit more time in the beginning but will save lots of time, money, headaches, and potentially broken relationships down the line.

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Significance

The following is based on an essay by Denny Howe at the University of Pennsylvania.

Our core values give us personal focus, strength, resilience, and meaning when the outside world doesn’t always give us what we think we need or want. One of the challenges in maintaining behavior consistent with our core values is the perception of significance. How significant something becomes is directly proportional to the amount of emotional energy we give it.

When you feel balan…

Keywords:
core values,perception of significance,align with core values,emotional energy,intuitive intelligenc

The following is based on an essay by Denny Howe at the University of Pennsylvania.

Our core values give us personal focus, strength, resilience, and meaning when the outside world doesn’t always give us what we think we need or want. One of the challenges in maintaining behavior consistent with our core values is the perception of significance. How significant something becomes is directly proportional to the amount of emotional energy we give it.

When you feel balanced and secure, more aligned with your core values, you naturally respond in a more balanced and appropriate way. But, when you are operating at a mental or emotional deficit, your actions and reactions to people and events can easily become magnified, distorted and misguided.

This can cause you to continue to replay events, second guess your decisions, and work yourself into greater emotional turmoil. This is emotionally exhausting and it’s unproductive. All because of the extra significance you’ve given it, not necessarily founded on the reality of the event or situation.

The issue at hand may indeed be important, but stop and sincerely ask yourself is the emotional energy investment worth the drain? From a balanced, heart-driven perspective we can choose more easily how much/little of our own energy to give to each daily event.

Consider two things:

1. If you over-invest in something or make a big deal out of it, you expend costly amounts of your precious energy and leave yourself drained and victimized by your own emotion. It is no coincidence that people who do well long-term, and can handle pressure effectively, are often more even keeled, and are efficient in assigning significance to a thing, person, or event. They don’t make everything momentous. We can all learn to take the significance out of things that don’t need it so we save our emotional energy for the things that really do require it. Taking significance out of situations is a major force for building sustainable energy reserves.

2. There is a fine line between an attitude of irresponsibility or simply brushing things off as opposed to intelligently constraining the significance of life’s tricky events. This kind of discrimination is intuitive intelligence in action; to know how much of your emotional energy to give or not to give to something.

As you go forward, especially in situations where you feel your energies being drained or challenged, take the time to apply the tools of emotional intelligence and ask your heart for a balanced look and evaluate how significant the situation/event really is. When you can keep unnecessary importance to a minimum, you don’t get drained and you have the energy reserves to adapt, flex, and innovate.

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Do I Need Promotional Business Products?

That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consid…

Keywords:
marketing,online business,business promotion,business,promotion,work from home,

That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consider if you decide you do need promotional products. What kind of customers are you dealing with? Do you have interaction with them through the mail, via the Internet, or even face-to-face? Depending on how you interact with your customers, you may want to choose different kinds of promotional items.

Make sure that your promotional business products mesh with your marketing strategy and message, meet with your client needs, and won’t bring down your business. Be careful not to fall into any of these traps when choosing.

DON’T PURCHASE THROW AWAYS

If you’re going to spend money on something, it should be worthwhile. Make sure that your client will use the product. Don’t sacrifice quality. If you’re going to buy pens to give away, make sure that they are good pens that write well. If they aren’t, the client will throw them away and won’t see your name every time he needs to write down a phone number.

DON’T BLEND INTO THE CROWD

Be creative. Try to find a product that speaks to what your company is and that your clients will appreciate. If you think you can pull it off, try to make your promotional items funny without losing relevance. Nothing would be better for business than for Jim to show Bobby the hilarious promotional items that you gave him. Now Bobby has been exposed to your company and will be more likely to contact you.

DON’T BUY ARBITRAY PROMOTIONAL BUSINESS PRODUCTS

Make your promotional business products relevant to your company and part of your overall marketing strategy. If you run a nature photography website, mail key chains with one of your nature photographs attached. All of your promotional business products should remind customers of what you do and the quality of your work. Don’t settle for a product with just your name on it. Make sure the product says something about you.

DON’T FORGET ABOUT YOUR BEST CUSOMTERS

If possible, tailor some promotional business products to your better clients. Try to get something a bit nicer for the people who buy $300 worth of ad space a week on your website. And make sure that it is something that this client will truly appreciate. If your best client is a kayak tour company, give them waterproof compasses, not magnets. Don’t ever spend so much time and effort trying to acquire new customers that you forget to keep your established customers happy.

DON’T FORGET ABOUT THE AGE IN WHICH WE LIVE

Technologies are constantly changing and being created. Take advantage of that. A good promotional business item might be an e-mailed screensaver or a personalized widget for your customer’s desktop. Promotional items can be downloaded, in CD form, or just on a website. Be creative. The better and more memorable your promotional business products, the more customers and revenue they will bring you.

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